For the past 10 years, our team has been working hard to make Oh My Cream a reality. The concept is based on the desire to combine a selection of different, clean and effective brands with expert, caring, tailor-made advice, supported by an innovative website and warm, intimate boutiques.
From the outset, Oh My Cream has been built around values dear to Juliette, our founder: authenticity, benevolence, the right to make mistakes, humility and team cohesion are all key words in the company's day-to-day operations. In fact, they were never written down anywhere, but have been passed down through the generations with the arrival of new recruits. We hope that by reading us on social networks, browsing our newsletter and talking to our teams in the stores, you feel them as we all do :-)
Oh My Cream: a human enterprise... and a real one!
We attach a great deal of importance to the general well-being of our teams, in particular by always applying a benevolent management approach. Juliette's motto is "no one can do the impossible": yes, we all believe that the right to make mistakes is fundamental to learning, and that even if we are an ambitious and passionate team, we also know how to recognize our limits and accept the unexpected.
Good humor, smiles and mutual respect are part of our core values: at Oh My Cream, consultants are not subject to begging, our partner agencies don't find solutions on their own, and an employee experiencing difficulties knows that her managers (and colleagues!) are available.
When recruiting, we place great value on "soft skills" (behavioral competencies such as interpersonal intelligence, communication skills...) which cannot be learned, even in the best schools :-), experience and personality. For us, all these elements are far more important than diplomas. Last but not least, we are developing a recruitment policy in favor of inclusion and equal opportunities (notably through the issue of disability), and are currently carrying out an audit with Agefiph (Association de Gestion du Fonds pour l'Insertion des Personnes Handicapées).
We believe that training is the key to providing quality service and unrivalled advice. We therefore have a training team dedicated to this project. For our in-store and online advisory teams, 5 weeks of initial training is all it takes to give you the best advice. After this stage, we also provide ongoing, permanent training, allocating dedicated time each month to ensure that we are always fully up to date with new products and market developments (notably via our e-learning platform and our various training seminars). The rest of our teams (from Purchasing to Finance and Communications) are also trained. At Oh My Cream, everyone is passionate about beauty! And when we need new skills to move forward, we call on experts in the field. We prefer to build on our strengths and call on the best from time to time to help us go further... and faster!
Finally, on the "spirit" side, whether in the boutique or at head office, mutual support remains a key value. An in-store beauty coach is expecting a happy event, but can't manage her days alone in the boutique? Her colleagues get organized and a back-up schedule is set up. Fanny (our Communications Director) organizes a magnificent Press Day in a Parisian hotel? The Retail, Purchasing and E-commerce teams come to the rescue to liven up the day! An inventory at our logistician's? The head office team meets at 7 a.m. and leaves at dawn... Ready to don fluorescent vests and safety shoes!
Oh My Cream: an (almost) 100% feminine company (unintentionally... but we love breaking codes!)
Far be it from us to boycott male applicants (we compensate for this lack of parity with male consultants, just like our agencies who work with us on a daily basis and who will recognize themselves ;-), but we have to admit that our world attracts fewer men! And, after all, what company today can boast of being (almost) 100% female? Yes, almost, because you may have had the chance to meet Jules at a Combeau event or as part of the development of Oh My Cream in England, or to be advised by Aymeric or Ryad in one of our Paris boutiques?
In fact, every year on March 1, companies with over 50 employees must calculate and publish their gender equality index. To make this calculation, we would need to have a minimum of 5 male and 5 female employees in our 2023 workforce. Since we do not have this minimum number, the calculation is not possible. We are well aware of this area for improvement, and of the fact that having most of our teams made up of women does not absolve us of our legal obligations... So, if you're a fan of skincare and addicted to advice and expertise, or if you'd like to help Oh My Cream grow, don't hesitate to write to us here ;-) ).
Oh My Cream is also committed to providing the best possible support for everyone's life. We support and guide our employees in matters relating to parenthood. In particular, Oh My Cream is a signatory to the Parental Act, offering a month's 100%-paid leave for 2nd parents, regardless of gender or status. We are also introducing a smooth return from maternity leave by allowing our employees to return to a 4-day week, without loss of pay, over a 3-week period. More generally, the organization of working hours is at the heart of our concerns, with flexible telecommuting arrangements.
In short, our policy is to respond appropriately to each situation in order to achieve the best possible balance between the personal and professional lives of our teams, who are so involved on a daily basis.
Increasingly committed partners
Our partners are also on the same path, and share our mindset (like attracts like!). Our resolution? This year, we're going to try and share more of their initiatives with you (thanks to Fanny and Ellie on social networks!), but here are a few of them already:
The brands
Ren Clean Skincare now uses only recyclable packaging, containing recycled or reusable materials, and will do so from the end of 2021. Patyka packs its products in recycled cardboard without glue, uses vegetable-based inks and prefers to dispense with leaflets to save paper. Oskia has opted for bio-sourced plastic packs made from cane sugar. Combeau favors gentle extraction of its active ingredients, without petrochemical solvents. Ingredients are sourced responsibly, and the brand has independently tracked and audited each production site. Sunday Riley is B Corp certified, and only works with suppliers and manufacturers who agree to their code of conduct (including rules on wages, working hours, no child labor, health and safety in the workplace, and non-discrimination).
Last but not least, many of our brands promote short circuits by sourcing directly from small producers, as is the case with Combeau, Ulé, Umaïand others...
What's next? In the near future, we'd like to categorize our partner brands according to their commitments, and deepen our knowledge of labels and their impact on the environment. This work will enable us to better support you in your choice of ecological products, and to communicate the strong commitments of our brands.
Our logistics workshop
To lovingly pack your orders and dispatch products to our stores in record time, we use a logistics workshop based in the Paris region. This workshop also implements various actions to limit its impact on the environment:
- Waste is sorted by on-site teams and placed in recycling skips. Depending on their nature, they are then reconditioned for reuse. Paper is used to supply several paper mills, while cardboard scraps are reused by cardboard manufacturers. The same applies to other types of waste: wood (from pallets) is recycled as firewood, and plastic film is recycled by plastics manufacturers. Our partner brands' cardboard boxes are reused to ship merchandise to our stores. Similarly, the small plastic bags that protect our testers when they are sent to the boutiques are recycled so that they can be reused several times.
- Our logistics workshop has set up a computerized system to safely manage the expiration dates of our products and thus avoid any wastage. What's more, we only carry out one or two restocking operations (for Paris only) per week, to limit the carbon impact of deliveries. We are also working on introducing reusable bins for certain Parisian restocking operations.
- Finally, the entire logistics workshop is lit by LEDs, and motion detectors are in place to ensure that electricity is only used at the right moment. On-site teams are also regularly trained and made aware of their consumption of consumables.
And Oh My Cream Skincare?
To be honest, these steps take time and require large budgets. But with Oh My Cream Skincare, we want to democratize quality skincare at a reasonable price. It's a complicated equation to maintain, but while we're waiting to go even further (hello Flore who's working hard on this project!), here's what we're already doing:
- All our products are made in France, with the exception of make-up made in Italy: formulas are developed by our partner labs in France (and also in Switzerland), and packaging is done by French partners.
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To limit our ecological impact, we have launched our first 100% recyclable mono-material eco-refills for each of our cleansers and our Cleansing Oil. They help to improve the life cycle of our products. From the very first use, the carbon footprint of our products' packaging is reduced, by 38% forCleansing Oil (using lighter packaging: 12g vs 130g), 31% for Cleansing Gel andCleansing Emulsion (packaging without pump, without case) and 36% for Cleansing Foam (packaging without pump, without case).
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We have also initiated a major change in our packaging for all our products to source more recyclable materials, or even recycled materials where possible, and made in Europe. Unfortunately, the challenges are many. The solutions proposed by cosmetics brands often lead us to believe that eco-design is easily accessible, when in reality, we need to sort through the information carefully to avoid greenwashing.
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We analyze the entire life cycle of our products' packaging, using a new European method to systematically assess their environmental impact, from the extraction of raw materials to final waste.
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Our products that require special packaging are put into kits by ESATs when possible, as was the case for our Oh My Cream Skincare Body Travel Kit.
An increasingly eco-friendly everyday life
At our level, we work every day to multiply our small gestures:
Buying online? You should know that we automatically send our packages without samples (in accordance with the new regulations that come into force in July 2022). However, if you wish to add them to your orders, you need to tick the box to receive them when finalizing your online purchases. As for delivery, we now offer you Mondial Relay, a more ecological choice (when possible!) than home delivery. Finally, to limit our environmental impact, we have decided to stop producing our tote-bags and sample bags. We know that these kinds of little gestures are very appealing to you, but we're committed to doing more and more things that count. And today, the most ecological option is to use the bags and pouches we already have at home. We've also decided to limit the use of tissue paper inside our parcels, as this is immediately discarded.
Come and visit us in store? We equip our outlets with dimmer switches, LED bulbs (where possible) and water-saving devices. Finally, we donate unsold products to associations and use recycled plastic for merchandising in new stores with Le Pavé. Finally, we have completely overhauled our supply system: our stores in Paris and its inner suburbs are delivered at night or in the early hours of the morning by the same delivery driver, who makes a single round from our logistics workshop. This greatly reduces our carbon emissions (and yes, no more traffic jams!) and also greatly limits breakage, as boxes are handled very little (bye bye waste!).
... and at head office: We keep waste to a minimum. We receive a lot of requests from brands wanting to be distributed by us. As we only have one skin, we prefer to pass on the benefits to other, less privileged women. So we regularly send cosmetics to the association Un Petit Bagage d'Amour, which helps isolated mothers with their babies. Items bought for our shoots that we won't be reusing (crockery, lamps, blankets, etc.) are also donated to associations helping isolated people or refugees. Similarly, all the furniture from our previous offices has been donated to Ensemble pour Tous and to a young start-up in full launch that needed a helping hand to furnish its new warehouse. At our events (even if we try to order as little as possible), there's always a bit of food left over, so we've got into the habit of not throwing anything away. For example, the association A manger pour tous redistributed the leftover dishes from our last company seminar.
Our biggest upcoming challenge? Obtaining B Corpcertification, to join a community of committed companies and gain public recognition for our desire to always do better.
Because since its creation in 2013, Oh My Cream has always been keen to put meaning into each of its actions. After 10 years, it was time to make our day-to-day actions a little more official and put words to the approach that drives us every day. After several months' work by our committee of employees, investors and committed entrepreneurs (cuckoo Spring), it's done: Oh My Cream has become a Mission Company!
Our raison d'être:
"Enabling everyone to take care of themselves while promoting an expert, transparent and caring approach to beauty."
Our environmental commitment:
Promote more reasoned and environmentally-friendly beauty consumption.
Our commitment to society:
Transmit our values and our vision of beauty so that women can take care of themselves and dare to achieve what they (really) aspire to.
Our commitment to governance:
Engage teams around an inspiring project, while ensuring the fulfillment and balance of each individual.
We can't wait to share with you the rest of our adventure with our B Corp certification...
Here's a summary of our concrete everyday actions. We are aware that all these things are "just" small actions. As well as a commitment that's very close to our hearts, we're also aware that we're still a young company in search of stability. These small actions are a first step and reflect our desire to go further.
Don't hesitate to write to us at contact@ohmycream.com with any comments or suggestions you may have, or to share your day-to-day experience with us.
See you soon!
The Oh My Cream Team