We have all dreamed about it: a clean make-up brand which doesn’t sacrifice colour, texture or durability. And that is something that Sasha Plavsic has well understood. It was in 2011 that the young Canadian (from the world of fashion and beauty marketing) threw herself into the Ilia adventure. Six coloured lip balms later, the range is growing – and still continues to expand – offering second-skin foundations, perfecting powders, creamy blushers, high-pigment lipsticks, subtle highlighters… All of which are always versatile and easy to apply.

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