Ilia

The clean make up by Ilia Beauty

Ilia beauty is a clean makeup brand founded in 2012 in Vancouver, by Sasha Plavsic. 

Although its founder began her career in design, her passion for beauty quickly caught up with her! An avid consumer of skincare and make-up products, Sasha found herself frustrated by an offer that focused on trends and novelty, without any awareness of the composition... And on the other hand, if, at the time, some brands were very vigilant about ingredients, the desirability of the product was now terribly lacking. So all that was left was to create it! It is therefore from this desire to find a brand with a transparent composition that is in tune with the times that Ilia cosmetics was born.

Ilia, the make-up brand on the border of skincare   

Ilia beauty focuses on the transparency of its formulas and provides a thorough explanation of each ingredient in its products. Thus, the brand does not add any inert active ingredients (intended to simply "fill" the formula), but without benefit for your skin. The other good news? Ilia products are non-comedogenic and very well tolerated by all skin types. Therefore, foundations, blushes, powders or concealers can be used without fear by combination to oily skin, without fear of suffocating the most blemish-prone skins or very sensitive skins. Finally, Ilia 's production is entirely sustainable, from the formulation to the recycling of its products. Indeed, the packs are recyclable, made of recycled glass or aluminium and paper from sustainable forests. Ilia cosmetics are therefore on the borderline between skincare and make-up to protect against external aggressions, and to strengthen and revive the natural beauty of each skin. 

The best sellers of the Ilia make-up brand

Here is an overview of the best-selling Ilia cosmetics products:

Clean, comfortable and lightweight, Ilia Limitless Lash Mascara is smudge-proof, non-flaking and easily removed at the end of the day. Limitless Lash Mascara brings volume and intensity to even the finest lashes. It is the best-selling makeup product at Oh My Cream! 

Ilia beauty 's True Skin Foundation is a foundation that is undetectable to the naked eye. It provides excellent coverage, is easy to apply and creates a real veil of light, while blurring small imperfections. 

Ilia Multi Stick is their most versatile product. Whether worn on the cheeks or lips, it offers a flattering touch of colour and can be reapplied intuitively throughout the day. With so many shades to choose from, the hardest part is deciding which one to go for! 

Finally Ilia beauty lipstickIlia Beauty Lipstick is known for being an ultra-pigmented lipstick with a semi-matte finish and long-lasting hold for visibly plumped-up lips.