Innisfree, The problem solver brand from Korean Beauty
It all began decades ago, when brand founder Sunghwan Suh watched his mother turn camellia oil into cosmetics. Years later, in 1979, he travelled to Jeju Island, and the Innisfree adventure began.
Once abandoned and designated by UNESCO as a World Natural Heritage Site and World Biosphere Reserve (thanks to its unique, protected and pristine ecosystem), this island is a true paradise when it comes to climate. Its volcanic soil, mineral-rich water, ideal rainfall levels (not too wet, but just right) and mild temperatures make it perfect for growing and formulating Beauty Green Tea, the world's first and only variety of green tea harvested exclusively for direct application to the skin and certified organic by the USDA.
Focus on green tea, Innisfree's star ingredient
Unlike the green tea we drink,Innisfree 's green tea was chosen not for its taste, but for its ability to moisturize the skin and strengthen the cutaneous barrier. Finding "the one" was no easy task. More than 3,301 varieties were studied before finding THE Beauty Green Tea that contains 16 amino acids for optimal hydration and is hardy enough to grow in the toughest conditions. Organic green tea leaves are grown and harvested by hand, then steamed, pressed and stabilized to ensure the extract is safe for the skin. Then the real magic happens: the innovative double-pressing technique increases amino acid levels right down to the skin.
The result? An ultra-pure extract from nature, boosted by science and loaded with moisturizing benefits for skin in tip-top shape. This ingredient strengthens the skin's barrier and is found in Green Tea Caffeine Bright Eye Serumand the Green Tea Seed Hyaluronic Serum and the Green Tea Seed Hyaluronic Cream.
Innisfree skincare products to try out
Korean Beauty's iconic problem-solver brand, Innisfree combines the powers of nature and science for its powerful, pure formulas. Among the brand's iconic skincare products to try out, you'll find the Super Volcanic Pore Clay Maska purifying and descaling mask formulated with volcanic fragments and AHAs, which helps regulate excess sebum and visibly reduce pores and blackheads, for smooth skin and an even complexion. Also available on our shelves Cherry Blossom Glow Jelly Cream is the solution to the "glass skin" effect! This moisturizing jelly-cream is enriched with cherry blossom extract and niacinamide to revitalize and illuminate the skin.
The best of K-Beauty at Oh My Cream!
Oh My Cream (finally) launches its handpicked Korean Beauty selection: technical formulas and layering routines for ultra-moisturized skin saturated with active ingredients. For instant refreshment, radiance and plumping, we rely on Innisfree, Skin1004, Abib, Beauty of Joseon and Torridenthe stars of K-Beauty! Our new selection of ultra-concentrated sheet masks and skincare products from Korean beauty are without doubt the most effective on the market and the most essential for skin care. Glass Skin" effect guaranteed!
