Discover Sun Relief Sun Rice & Probiotics Beauty of Joseon, the sun cream that protects skin while giving it a natural glow.
Beauty of Joseon, the new generation of Korean skincare products
Founded in 2016, Beauty of Joseon is a Korean skincare brand inspired by the traditional beauty secrets of the Joseon dynasty. Founder Sumin Lee has drawn on the "donguibogam" - a historic medical text from the Joseon dynasty - to create a range of products focused on natural ingredients and gentle formulas. The brand draws on the tradition of Korean herbalism, offering skin natural, healthy beauty through the use of "hanbang" ingredients, a traditional Korean medicine based on natural ingredients with therapeutic properties, a historical practice that remains widely known and used in Korea today.
Consciously created to care for all skin types, Beauty of Joseon is positioned as the benchmark for those seeking to reconnect with ancestral beauty rituals while enjoying the benefits of modern science. The result? Affordable products that celebrate Korean history and tradition, making skincare accessible to all beauty enthusiasts.
Beauty of Joseon philosophy
Beauty of Joseon 's philosophy is to preserve and enhance the beauty secrets of ancient Korea. Each new creation is considered a "gift" for the skin, judiciously combining traditional ingredients such as ginseng, honey and rice with modern solutions to maximize their synergy. Committed to its customers, the brand incorporates their feedback into the development of new products, underlining its commitment to grow and evolve in harmony with the needs of all skin types.
Beauty of Joson cult treatments
Discover iconic Beauty of Joseon skincare products with minimalist formulas to enhance skin radiance. A real must-have, the Soothing Sun Relief Cream Sun Rice & Probiotics SPF50+ protects skin against UVA, UVB and blue light, while giving it a natural glow. We're fans of its ultra-comfortable texture that melts into skin without leaving an oily finish, and its formula enriched with rice extract to support skin hydration and soothing, while leaving a luminous finish and an instantly fresher, more even complexion. And to instantly refresh skin, the Centella Asiatica Soothing Tissue Mask soaked in 25 ml of moisturizing serum, soothes and calms the skin while reducing sensitivities.
The best of K-Beauty at Oh My Cream!
Oh My Cream (finally) launches its handpicked Korean Beauty selection: technical formulas and layering routines for ultra-moisturized skin saturated with active ingredients. For instant refreshment, radiance and plumping, we rely on Innisfree, Skin1004, Abib, Beauty of Joseon and Torridenthe stars of K-Beauty! Our new selection of ultra-concentrated sheet masks and skincare products from Korean beauty are without doubt the most effective on the market and the most essential for skin care. Glass Skin" effect guaranteed!
