Make-up

Clean Makeup: makeup care according to Oh My Cream

Clean makeup is more than just a trend: it's a genuine invitation to take care of your skin, beyond your skincare routine. It combines cosmetic performance withrespect for the skin, offering soft textures, luminous pigments and carefully selected formulas.

At Oh My Cream, you'll find on our shelves carefully selected products that naturally illuminate your complexion, highlight your eyes and sublimate your lips. In short, all the essentials for natural make-up that cares for your skin every day.

Clean makeup, a new vision of makeup

Clean makeup is based on transparent formulations that scrupulously respect our selection charter for clean beauty. It's part of a healthy beauty approach, where every product is designed to respect the skin, even sensitive skin. Adopting clean make-up means choosing pleasant textures that are easy to wear every day, highlighting your natural complexion while caring for your skin. 

Natural, organic and vegan make-up: formulas that care for the skin

While natural, organic and vegan make-up refer to gentle formulas that care for the skin, these terms don't mean exactly the same thing. The difference is subtle, but worth noting. 

Natural and organic make-up: the power of ingredients

Organic and natural products emphasize transparency of formulation and reduced environmental impact. Natural make-up refers to products formulated to respect your skin while avoiding controversial ingredients. It favors active ingredients that are beneficial to the skin, such as vegetable oils and plant extracts. These products enable you to achieve a natural, luminous and comfortable complexion, while taking care of your skin on a daily basis. 

Vegan make-up: products without animal ingredients

Vegan make-up focuses on ethics and theorigin of ingredients: no animal-derived components, such as beeswax, carmine or lanolin, are used. These products are often associated with cruelty-free (not tested on animals), and make it possible to reconcile beauty and ethical commitment. 

Note that vegan make-up can be clean, but this is not always the case: it may contain certain synthetic ingredients that are not always the gentlest for the skin.

Complexion, eyes, lips... our essentials for clean, luminous make-up

Adopting clean make-up doesn't mean giving up on indulgence - quite the contrary! It means choosing products that respect your skin and the environment, while enhancing your natural beauty. And that's just as well, because at Oh My Cream, our selection committee has carefully chosen make-up brands with products capable of sublimating while taking care of your skin. Here's our advice for each stage of your make-up routine.

Natural complexion makeup: a clean, luminous complexion

For a natural, fresh complexion, choose clean foundations, tinted creams or illuminators formulated with moisturizing and antioxidant active ingredients. These products offer a luminous, even finish with no mask effect, while caring for the skin. The bronzing powders and powder blush clean add warmth and relief to the face, for make-up that remains light and comfortable all day long.

Clean eye makeup: intensify your look without compromise

Clean eye make-up includes mascaras, blushes and liners formulated without controversial ingredients. It intensifies eyes while respecting the fragile eye contour and nourishing lashes with natural active ingredients. Modular textures enable you to create subtle looks for everyday wear, or more sophisticated ones for special occasions, without compromising the health of your eyes.

Clean lips: colour and comfort every day

Clean lip make-up combines pigmentation and care. Clean lipsticks, glosses and balms are often enriched with nourishing plant oils and butters, for soft, protected and comfortable lips. So you can vary colors and textures while staying true to skin- and environment-friendly formulations.

Why adopt clean makeup? 

As we said earlier, clean makeup isn't just a trend. It's a real daily skincare routine: products that enhance your complexion, eyes and lips, while respecting your skin and its natural balance. No controversial ingredients, no compromises on quality or colour. Just formulas designed to be gentle, comfortable and effective.

Our favorite clean makeup brands

At Oh My Cream, our teams have selected clean make-up brands that combine effectiveness, pleasure and respect for your skin. Discover our favorites. 

Violette_FR, the ultra-pigmented brand for daring colour 

Created by New York-based Parisian make-up artist Violette Serrat, Violette_FR offers a joyful, intuitive range saturated with pigments. Here, colour becomes a real game: you can dare clean eye make-up with ultra-pigmented shadows or liners rich in holographic pigments, and you can sublimate your lips with clean lip make-up thanks to the different balm, oil or gel textures, and their matte or glossy finish. The textures are skin-friendly, for make-up that lasts and gives confidence to all those who like to play with colour. 

Ilia, the pioneer of clean make-up 

When make-up combines performance, beauty and respect for the skin... That's exactly what Ilia offers. This clean make-up brand has created products that combine high-performance formulas, vibrant colors and impeccable hold. And if Ilia has quickly established itself as an iconic brand, it's thanks to its selection of clean make-up for the complexion. Among the must-haves, the True Skin Foundation Serum offers a natural, unified and radiant complexion, while letting the skin breathe, while the Limitless Lash Mascara sublimates the eyes with defined and volumized lashes without compromising on softness. Simple, effective and chic, Ilia proves that you can indulge yourself with clean, elegant make-up that's easy to wear every day.

RMS Beauty, natural make-up certified cruelty-free

Conceived by American make-up artist Rose Mary Swift, RMS Beauty's little pots are iconic clean make-up products. Formulated with raw ingredients, including the star ingredient, coconut oil, and cruelty-free, they quickly won over journalists, influencers and actresses. The reason for their success? Simple application, skin that breathes and, above all, a finish that's so glowy, it immediately gives a healthy glow to all skin tones. A must-try: Revitalize Hydra Concealer RMS Beauty, a moisturizing concealer available in 26 shades to instantly smooth and plump skin.

Victoria Beckham, clean make-up at the cutting edge of elegance

A true beauty enthusiast, Victoria Beckham created Victoria Beckham Beauty, a sophisticated make-up brand that embodies modern luxury. She collaborates with renowned experts, such as Augustinus Bader and his famous TFC8®, to create products that are both ultra-performing and elegant, designed to sublimate every skin. True to its motto Good. Better. Best. Beckham. motto, the brand offers refined textures and clean formulations for clean make-up for complexion, eyes and lips, combining care, comfort and impeccable results.

Clean make-up at Oh My Cream 

Want to enhance your beauty routine while taking care of your skin? At Oh My Cream, we've selected the very best in clean make-up. High-performance, sensorial products designed to enhance your natural radiance every day.

Explore our selection of powder and liquid foundations and find the right product for your skin tone with our shade guideour essentials for clean eyes and our lip essentials , let our advisors guide you and find your make-up essentials for luminous, colorful make-up that's kind to your skin.