Discover the world of clean beauty with Oh My Cream
At Oh My Cream, our goal is simple: to make skincare healthier and more accessible. We’ve always been passionate about clean beauty, and we’re committed to sharing this philosophy with you. It transforms our approach to facial care, body, and hair care through a greater awareness of the ingredients we use every day in our routine. Whether through expert active ingredients likeglycolic acid, innovative technologies like the LED mask, or even makeup essentials like powder foundation—discover how clean beauty can transform your routine.
"For us, clean is above all a state of mind. It means advocating absolute transparency, in our bottles as in each of our actions, and giving the keys to our community to enable them to make their own informed choices. "
What is clean beauty?
Clean beauty is first and foremost a movement towards more transparent, safer beauty products. It is based on a clear ethic: to offer cosmetics that are both effective and healthy for your skin, free from controversial ingredients. It's about evaluating each component to ensure that it's not only effective, but also safe for the user and respectful of the environment. At Oh My Cream, we believe in responsible beauty, guided by transparency.
Clean beauty is therefore based on several aspects: attention to the origin and quality of ingredients, the use of natural ingredients and plant-based active ingredients, as well as synthetic active ingredients recognized for their efficacy, and a commitment to the environment. Oh My Cream defends a committed vision of clean beauty by selecting brands that are concerned about their ecological impact and advocate transparent communication. Rather than a simple list of fixed criteria, this approach is based on key principles shared by all the brands that subscribe to it.
Commitment to transparency: a cornerstone at Oh My Cream
At Oh My Cream, transparency is a key value. Our skincare products are designed using carefully chosen ingredients, with no superfluous additions, to offer formulas that are safe, effective and respectful of the skin and the environment. Our aim? To care for your skin while controlling our ecological impact as far as possible.
We’re continuing this commitment with Oh My Cream Skincare. Adopt a clean skincare routine with Oh My Cream Skincare means choosing skincare products with thoughtfully formulated ingredients, designed to be easy to use and meet the skin’s essential needs. Just three steps are all it takes: a double cleanse in the evening to remove impurities and residue, a gentle exfoliation to reveal a radiant complexion, and tailored hydration to maintain comfort and balance. An effective and accessible routine for healthy, glowing skin.
Adopt clean beauty with Oh My Cream
Integrating clean beauty into your routine means choosing healthier skincare without compromising on effectiveness. Start with a few simple gestures:
1. Understand your skin's needs : Every skin is unique. Our experts are here to help you identify the skincare products that are right for you.
2. Deciphering formulas: At Oh My Cream, we select products with clean, effective compositions, with complete transparency.
3. Trust the right brands: We only list brands that are committed to efficiency and put effectiveness at the heart of their formulas.
4. Adopt a gentle transition : gradually integrate clean skincare into your routine with our tried-and-tested selection, for more beautiful skin day after day.
Clean beauty and eco-responsibility
At Oh My Cream, we place environmental responsibility at the heart of our approach to clean beauty. We are fully aware that, although our products are carefully selected for their ingredients, no product is entirely environmentally sound, as there is not yet a perfect solution.
The important thing for us is to strike a balance and favor brands that adopt a progressive and sincere approach, whatever the area of commitment. Whether it's fighting over-packaging, choosing recycled and recyclable packaging, donating part of their profits to environmental causes, or reducing their carbon footprint, we're keen to support companies that take concrete action to minimize their ecological impact.
We believe that by combining a cleaner approach to beauty with eco-responsibility, we can make a real contribution to a more respectful future for our planet. That's why we make a point of listing brands that share these values and work every day for a more sustainable world.
A closer look at our methodology
Ingredients temporarily ruled out
European legislation remains the strictest in the world, and while everyone has the right to apply a principle of caution, or simply to consume according to one's own inclinations, we do not believe that authorized ingredients are harmful to health. This is all the more true given that certain controversial ingredients are replaced by other molecules on which science has very little experience... However, for the very few ingredient families currently under re-evaluation, we have decided to exclude them from the formulas we reference. Once again, we're not saying they're "toxic" or "bad", but, in all transparency, we're no longer using them on a personal basis... and we're our first customers.
Cyclic silicones include cyclomethicone, cyclotetrasiloxane, cyclopentasiloxane and cyclohexasiloxane.
To put it simply, silicones are mainly used to "texturize" a product, make it easier to apply, improve make-up hold, combat water loss by creating a mesh on the skin's surface, or stabilize specific active ingredients (such as retinol or peptides, for example).
There are two types of silicones:
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Heavy" silicones, which remain on the skin's surface. This is the case with dimethicone, for example. No problem for dimethicone, whose safety has been well proven.
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In fact, since June 2026, most of them have been banned at concentrations of 0.1% by weight or higher. For our part, we have eliminated them from our formulas since September 2020.
Volatile" silicones, which fade on contact with skin heat. These include all silicones beginning with cyclo-.... They are strongly suspected of disrupting the endocrine system, and some are currently being re-evaluated by regulatory bodies. In fact, some of them are already banned in rinse-off products. In a few years' time, this could also be the case for non-rinse-off products. We have therefore decided to exclude them from our formulas.
At Oh My Cream, we advocate moderation. And the sun is one of those pleasures to be enjoyed in small doses. To protect your skin, we prefer to recommend certain mineral filters, such as zinc oxide or titanium dioxide, or certain chemical filters (such as avobenzone, for example, but there are others). For your information, to date, no sunscreen ingredient is 100% flawless… Formulators must therefore balance a range of available sunscreen ingredients to offer the best possible protection with good skin tolerance and the least impact on our environment. We ask our brands a lot of questions about these topics… but we also know how crucial sun protection is for safeguarding your skin from more serious damage. We therefore feature a selection of products with different textures and scents to encourage you to protect yourself as effectively as possible when you’re out in the sun.
However, we decided to exclude homosalate, benzophenone, and oxybenzone, as they are currently undergoing reevaluation and there were strong suspicions that they might affect the endocrine system.
The case of octocrylene: Under re-study by the SCCS for several years, this sunscreen has long been suspected of disrupting the endocrine system. At the end of March 2021, the SCCS indicated that its use was safe up to 10% (the percentage to which it is currently limited by the Cosmetics Regulation) in a cosmetic product.
Octocrylene is therefore accepted in our charter, the SCCS considering that there is insufficient evidence to conclude on its potential endocrine disrupting effect.
Once again, we’re not debating the importance of preservatives in cosmetics. They’re what allow us to enjoy all the benefits of our skincare products while protecting our favorite formulas from microbial contamination.
Parabens
In 2004, parabens were sidelined. The reason: a study that had analyzed breast tumors in women and found parabens in them. The conclusion at the time was that parabens promoted the development of breast cancer. Later, this study was refuted because it was not scientifically sound. Parabens have since been the subject of numerous studies, which have shown, in particular, that short-chain parabens such as methylparaben and ethylparaben are safe, well-tolerated, and unlikely to cause allergies.
In contrast, long-chain parabens have been banned (such as isopropylparaben, isobutylparaben, phenylparaben, benzylparaben, and pentylparaben), and the use of butylparaben and propylparaben has been strictly regulated since 2014. The main criticism of this family of parabens is that they are too similar to estrogens.
At Oh My Cream, we chose to avoid this class of preservatives because there are many alternatives available for preserving a product without any concerns.
MIT and MCIT
During the turmoil surrounding parabens, it's MIT (for Methylisothiazolinone) and MCIT (for Methylchloroisothiazolinone) that have crept into many formulas to preserve them. However, these two preservatives from the same family are highly sensitizing. Here again, since formulators have alternatives, we prefer to turn our backs on them...
BHA and BHT
BHA (ButylHydroxyAnisole) and BHT (ButylHydroxyToluene) are antioxidants known to protect oils against rancidity. As such, they are often found in fat-rich products such as creamy creams and lipsticks. But both are suspected of being endocrine disruptors, and are currently being re-examined by regulatory bodies. As other solutions are available in our catalog, we prefer not to include them in our formulas.
Climbazole, benzotriazole, and formaldehyde-releasing preservatives
These preservatives are now strongly suspected of being endocrine disruptors and/or of being classified as CMR (CMR stands for carcinogenic, mutagenic, and reprotoxic. This acronym refers to a category of chemicals that are particularly hazardous in their pure form and that, either alone or in mixtures, can cause harmful effects in humans.) Here, too, it is entirely possible to do without them, and numerous alternatives are available to ensure your favorite product stays fresh.
PFAS
PFAS have many useful properties; they are heat-, water-, and oil-resistant, making them useful in a wide range of applications. They can be used as emulsifiers, stabilizers, surfactants, film-forming agents, and solvents.
The use of PFAS in cosmetics was justified by their unique water- and oil-repellent properties, which make the products waterproof. In addition to their water-repellent properties, PFAS also help extend the shelf life of products, preserve their colour , and improve the texture of lipstick, for example.
However, they are also known as “forever chemicals” and are believed to cause numerous harmful effects on our health. Fortunately, European authorities (primarily through the REACH restriction proposal) are moving toward a near-total ban on PFAS for all uses, including in cosmetics.
Ingredients we tolerate but watch carefully
When a product contains an ingredient that is the subject of controversy, we ensure that the concentration is as low as possible, and in most cases, it is well below the threshold permitted by European law. We also take into account the product’s intended use, frequency of use, and the accumulation of controversial ingredients.
On the other hand, while we make it a habit to weed out unnecessary ingredients, we do not completely ban inert ingredients (which pose no risk to the skin but offer no particular benefit: mineral oils, certain silicones, fragrances, SLS, etc.); however, we do ensure that they do not make up the majority of the formula. Furthermore, when an ingredient is likely to cause a skin reaction in certain skin types, we verify that the product in question is not intended for that specific target audience. For example, a mineral oil that is safe for dry and mature skin will not be suitable for problem skin, as its film-forming properties can cause minor blemishes in that skin type.
Derived from petrochemicals, mineral oils are inert for the skin and totally harmless. The reason for their exclusion? Their chemical composition has no affinity with the skin. These ingredients remain on the surface, forming an insulating film. This is why mineral oils are often used in bandage formulas for babies or very dry skin, because in addition to their barrier effect (which limits insensible water loss), they are very well tolerated and do not react with other ingredients in the formulas. Their lipophilic properties also enable them to easily emulsify other impurities.
At Oh My Cream, we therefore tolerate them when they are present in products for dry or mature skin (they act as a band-aid and the natural molecules treat the cause in depth). On the other hand, we don't think they belong in products for blemished skin.
These are foaming agents: those lovely bubbles in your favorite shampoo? They’re all thanks to them! They’re often criticized for being too effective. Behind their strong foaming power lies a side effect that can be a bit irritating to the skin and eyes. Fortunately, this downside can be offset by combining them with mild foaming agents (such as sugar derivatives). Brands have also significantly reduced the percentage of sulfates used in their formulas. We keep a close eye on them, but we don’t blacklist them. It’s all about dosage and formulation!
This small molecule belongs to the class of beta-hydroxy acids. In addition to its exfoliating properties, it is also known to regulate sebum production and be highly effective at fighting blemishes. It is also a good preservative.
In a re Review(s) d in late 2018, the European Scientific Committee on Consumer Safety (SCCS) concluded that salicylic acid poses no risk when used in accordance with regulatory requirements. Used both as a preservative and as an active ingredient, it is permitted at limited concentrations (but is prohibited in toothpaste, products likely to be inhaled, and products intended for children under 3 years of age).
We will therefore continue to accept this ingredient, but we will keep a close eye on the products that contain it.
They are used as hair conditioners and are known for their effective detangling properties. Some also act as preservatives.
A high concentration can be irritating, and its manufacturing process raises environmental concerns. Since this is a very large family of compounds, not all of them have exactly the same structure (Quaternium-15, for example, has been banned). However, it is currently one of the few alternatives to silicones. Oh My Cream does not ban them, but carefully monitors their use when they are combined in a formula. Similarly, we prefer Behentrimonium Chloride and Behentrimonium Methosulfate, which are effective alternatives used in natural cosmetics.
These are emulsifiers that act as texturizing agents and “push” the active ingredients into the product. Some also act as humectants, meaning they retain water and prevent dryness.
It is true that their environmental impact is not neutral (their manufacturing process, in particular, raises concerns). However, this group of ingredients poses no health risks. We have therefore chosen not to blacklist them—not because we don’t care about the environment, but because we are committed to offering products suitable for all skin types.
Phenoxyethanol is a synthetic preservative widely used in cosmetics, particularly in the wake of the controversy surrounding parabens. Some people have criticized it, suggesting it may act as an endocrine disruptor; however, to date, there is no scientific data that truly supports these claims.
Furthermore, at the maximum permitted concentration (1%), it has been shown that you would need to apply 47 jars of cream to your face to reach a “toxic” dose. And when you consider that many brands don’t even reach that permitted percentage, you can use your favorite products with complete peace of mind…
They are called chelating agents, meaningthey have the ability to bind other molecules, enabling the formula to maintain perfect stability. They have no impact on health. On the other hand, it is true that this ingredient has a significant environmental impact: it does not disintegrate in the environment and continues its work by "catching" molecules.
However, given its safety and efficacy (natural alternatives do exist, but are less effective), we've decided not to do without it for the time being.
It's true that some fragrance molecules can be allergenic or sensitizing. In fact, those that are allergenic must, by law, be listed at the very end of the composition when they exceed a certain threshold: 0.01% in rinsed products, 0.001% in non-rinsed products, to enable allergy sufferers to identify them. Why aren't they indicated below these thresholds? Because these are the thresholds that trigger an allergic reaction in sensitized people.
It's also important to know that a natural fragrance is often more allergenic than a synthetic one. In fact, essential oils are the most commonly used molecules for perfuming a product with natural ingredients . However, these are complex ingredients, sometimes comprising over a hundred molecules, which means that sensitive skin has to assimilate many messages. We have therefore chosen to include brands that use both synthetic and natural fragrances in our listings, because we are convinced that this contributes enormously to the sensorial experience of a product. And to satisfy all skin types, we also offer fragrance-free brands.
The assets we want in our formulas
While we make it a point to avoid certain cosmetic ingredients (which we no longer use personally), we put even more effort into selecting products with the cleanest, most expertly formulated, and most effective formulations possible. And since it would be impossible to list them all, check out the non-exhaustive list of clean beauty that we prioritize in our product line!
We place great value on natural ingredients, but are also open to quality synthetic active ingredients, because we firmly believe that science has as much to offer as natural and/or certified organic cosmetics. For example, some very sensitive skins cannot tolerate a 100% natural formulation.anti-agingsome amazing feats have been achieved by cosmeceutical brands... It's up to each individual to place his or her cursor where he or she wishes.
Floral waters (or hydrolats) are obtained during the distillation process of essential oils. They are therefore distilled waters - much less concentrated than essential oils - with highly interesting cosmetic virtues. Soothing, moisturizing, balancing... They are mainly used in tonics, either pure or in synergy with other active ingredients or hydrolats. There are as many benefits as there are floral waters on the market.
Floral waters are notably present in the following lotions and toners:
- Hydrating Floral Essence Tata Harper, a cocktail of Damask rose, neroli and lavender floral waters
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Century Flower Protective Shield Mist by Paï Skincare, infused with lotus and orange blossom waters
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DermalogicaHyaluronic Ceramide Mist Lotion with Hyaluronic Acid, combining rose water, ceramides, and hyaluronic acid
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The Augustinus Bader Face Mist , formulated with rose floral water and TFC8®
They’re sort of the stars of our cosmetic products,since they’re found in nearly all of our skincare items and very often serve as the “base” of a formula. Each oil has its own unique benefits—so there’s more to them than just their nourishing properties. They can boost regeneration, balance the skin, brighten, and protect—enough to satisfy all skin types, even combination to oily skin!
You will find vegetable oils in the following products:
- Nourishing Oil Cleanser Tata Harper composed of a blend of 6 precious plant oils
- Oh My Cream SkincarePlumping Oil, which features marula and avocado oils
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Paï Skincare BioRegenerate Oil, the " cult " oil with wild rose
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Mega Oil Talm, a blend of rich oils (sweet almond, argan, sesame, and sunflower)
Essential oils are true concentrates of natural benefits. While they’re increasingly found in medicine cabinets, they’re also widely used in clean cosmetics (such as moisturizers, skincare oils, and serums). They’re known for their cleansing, regenerating, purifying, anti-aging, and soothing properties… They can also replace synthetic fragrances or be used to naturally preserve a product.
Some emblematic products using the benefits of essential oils:
- Oil Bath for the Senses Susanne Kaufmann
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Curative Body Restorative Oil with Sage, Rosemary, and Lavender 252 - L:a Bruket
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CorpusNatural Neroli Deodorant
Yes, quite simply. The number of varieties is incalculable, because that would mean having to scour every square inch of the entire world! To name just a few of the plants we love at Oh My Cream:aloe vera is ideal for moisturizing and repairing the skin,oatmeal is very soothing,arnica is a natural anti-inflammatory, green tea has astringent and detoxifying properties, chamomile is very effective in combating redness and feelings of discomfort...
You'll find it in the following products, for example:
- The Anthemis Soothing Day Cream Paï Skincare
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Daily Milkfoliant Dermalogica
- Detox Cleansing Foam Patyka
Superfoods aren't just good for our bodies—they're good for our skin, too! We love using them in our skincare products for their ultra-protective antioxidant power. But why is there so much talk about antioxidants? Both in our bodies and in our skin, we have a natural reserve of antioxidants that fights free radicals—molecules that disrupt our cellular function—on a daily basis. The problem? When excessive stress, rampant pollution, and a poor diet come into play… the natural balance between antioxidants and free radicals is disrupted. This is known as oxidative stress. So, just as it’s important to eat 5 fruits and vegetables a day, incorporate skincare products rich in pomegranate, goji berries, or even broccoli into your routine.
Skincare products that fill you up with superfoods:
- Waterlock Moisturizer Tata Harper
- Firming Oil Susanne Kaufmann
- Açai Facial Oil Rudolph Care
- Remineralizing Whitening Toothpaste The Smilist
Primarily used in purifying and detoxifying face masks, there are many varieties available to meet the needs of all skin types. Why do we love them so much? By acting like magnets on the skin’s surface, they’re highly effective at absorbing impurities and helping to tighten pores— but that’s not all… They’re also found in many products for their anti-pollution and even soothing properties.
The clay mask is a classic, reinterpreted in many forms:
- Super Volcanic Pore Clay Mask: Purifying Exfoliating Mask Innisfree
- Ceramic Slip Sunday Riley
- Deep-Cleansing Charcoal Mask Patyka
While they have the same exfoliating function as fruit acids, fruit enzymes are less potent, which is why they are recommended for sensitive skin. In this large family, we find papaya, kiwi, apple, pumpkin, pomegranate... Stimulating cell renewal, they also have the ability to smooth skin texture by nibbling away dead surface cells.
Fruit enzymes are found in the following exfoliants:
- Exfoliating Powder Oh My Cream Skincare,
- Cloudberry Exfoliating Jelly Cleanser Goop Beauty
- Renaissance Cleansing Gel Oskia
- Enzyme Peel Susanne Kaufmann
The main fruit acids used in cosmetics are lactic and glycolic acids. They belong to the alpha-hydroxy acid (AHA) family. These powerful exfoliants stimulate cell renewal, microcirculation and collagen synthesis. We prefer chemical exfoliants based on fruit acids to classic grainy scrubs, because they are gentler and more respectful of the cutaneous barrier.
Fruit acids can be found in masks, lotions and exfoliating powders:
- Renaissance Mask Oskia
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Purity Glass Skin Facial Exfoliator Antipodes
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AHA Enzyme Body Lotion Susanne Kaufmann
- Daily Microfoliant Dermalogica
We love this molecule, which can retain up to 1,000 times its weight in water! Hyaluronic acid, while naturally present in the skin, sees its natural reserves diminish over time, increasing dehydration and fine lines. That's why offering a supplement in the form of a cream or serum, for example, is no luxury!
This star moisturizing ingredient is present in many compositions:
- Moisturizing Serum Oh My Cream Skincare
- Susanne KaufmannHyaluron Moisturizing Serum
- Skin Restore Mimétique
- Plumping Oil Oh My Cream Skincare
Probiotics are like the "guardian bacteria" our skin may need to defend itself against bad bacteria. They help rebalance and strengthen the skin's flora, and are also highly recommended for very sensitive skin. To find out more, read our article Our favorite probiotic skincare products and their benefits.
You'll find it in these products, for example:
- Cleansing Emulsion Oh My Cream Skincare
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Century Flower Toner Paï Skincare
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Relief Sun Soothing Sunscreen with Rice & Probiotics SPF50+ Beauty Of Joseon
Peptides are powerful anti-aging active ingredients whose role is to "give a helping hand" to the cell renewal process. Widely used in clean cosmetics, they are highly effective in slowing the appearance of wrinkles and loss of skin firmness, since peptides stimulate fibroblasts and activate their own production. The circle is complete! They also have an anti-stain and anti-pollution action.
For a healthy dose of anti-aging peptides, opt for :
- Plumping Cream Oh My Cream Skincare
- CTRL Eye Eye Contour Cream Mimétique
- Youth-Boost NAD+ Peptide Rich Cream Goop Beauty
- PEPTIDE PREP™ Detoxifying Shampoo K18
Fine particles, exhaust fumes, and even blue light accelerate aging, increase skin sensitivity, and dull the complexion. That said, vitamins are naturally antioxidant. But certain active ingredients are even more potent at higher doses: this is the case with superoxide dismutase, astaxanthin, glutathione (ingredients naturally present in our bodies), resveratrol, and others. They are particularly valued for their high level of protection against pollution, since their role is to neutralize free radicals.
A few skincare products that use the properties of antioxidants to help urban skin :
- Antioxidant Day Cream Holidermie
- Vitamin C Oil-in-Serum Skin Diligent
- C Biolumin-C Heat Aging Protector SPF 50 Moisturizer Dermalogica
Vitamin C (or L-ascorbic acid) is theradiance and anti-stain active ingredient par excellence. It also neutralizes free radicals (aka pollution) and boosts collagen production, making it a super anti-aging ingredient. We take great care to select products with the highest quality vitamin C content, but we also give priority to its stabilized formula, as it is a very fragile vitamin. For more details, read our article Vitamin C: why does my skin need it?
For a vitamin C cure, opt for :
- C.E.O. 15% Vitamin C Brightening Serum Sunday Riley
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Biolumin-C Eye Serum Dermalogica
Retinol is a powerful anti-aging ingredient.Able to penetrate deep into the skin, it stimulates the production of collagen and elastin fibers, helping to minimize the appearance of wrinkles... but that’s not all. Italso promotes cell renewal, smoothing the skin’s texture and helping to fade the appearance of dark spots or the traces of past blemishes. We are now able to offer this super-active ingredient in non-irritating formulations so you can reap all its benefits. Those with sensitive skin can also turn to a new natural active ingredient called bakuchiol, which delivers similar results.
- 0.3% Retinol Skin Activating Serum Pers
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Retinol Green Tea PDRN™ Firming Serum Innisfree
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The Retinol Serum Augustinus Bader
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A+ High-Dose Retinoid Serum with Retinoids Sunday Riley
Niacinamide (or Vitamin B3) is a vitamin with numerous cosmetic benefits, mainly found in serums. Among other things, it smoothes skin texture and fights imperfections, adds radiance to the complexion and stimulates collagen production, making it an excellent anti-aging active ingredient. And, like other vitamins, it has antioxidant properties that help protect the skin from pollution. Niacinamide has it all!
To test niacinamide in action, turn to :
- Anti-Blemish Serum Oh My Cream Skincare
- Age Bright Clearing Serum Dermalogica
Plant stem cells, the use of which in cosmetics is the fruit of lengthy scientific research, are highly appreciated for slowing down skin ageing. They are capable of effectively stimulating the self-renewal process of skin cells. We have great faith in this new, cutting-edge anti-aging technology!
These highly technical active ingredients can be found in the following serums and creams:
- Restorative Eye Cream Indie Lee
- EGF Serum Bioeffect
Clean Beauty: the demand for conscious and transparent beauty
At Oh My Cream, our vision of clean beauty goes beyond the formulation and composition of the products you'll find on our shelves. For us, it's a holistic approach, where effectiveness, safety, and respect for the skin go hand in hand. Our idea is simple: to offer you skincare products that can transform your skin while respecting its sensitivity, for a simple and effective daily routine.
Our clean beauty range is based on skincare products with transparent, clear, and understandable formulas that are effective thanks to the combination of natural active ingredients and scientifically validated ingredients. For each skincare product we offer, we ensure that we adhere to recognized standards in the cosmetics industry, such as those promoted by FEBEA, in order to promote ethics, safety, and transparency in our formulations.
Each skincare product we offer is designed to meet the needs of your skin and its specific characteristics, while also being environmentally friendly.
By choosing clean beauty with Oh My Cream, you are rethinking your routine by selecting effective, safe, and environmentally friendly products, while relying on recognized benchmarks of expertise. This means listening to your skin, prioritizing mindful consumption, and placing transparency and ethics at the heart of your choices, for a healthy, effective, and responsible beauty routine.