Beauty (clean)

Oh My Cream began as a story of passion and desire. It's also a story of women, sharing the same deep need to see the world of beauty reinvent itself. Our promise? To give all women access to alternative beauty: more cleanmore expert, more inspiring.

La clean beautyClean beauty is probably the aspect of our concept that you challenge the most. And you're right, because there's no official definition (unlike 100% natural or all-organic, which aren't necessarily the ideal solution for everyone!)

"For us, clean is above all a state of mind. It means advocating absolute transparency, in our bottles as in each of our actions, and giving the keys to our community to enable them to make their own informed choices. "

The clean beauty at Oh My Cream is a state of mind, irreducible (and fortunately) to a simple formulation charter. Above all, it's a search for balance, a compromise that's not always as simple as we'd like you to believe, between efficiency, safety and eco-responsibility :

Clean beauty efficiency

Our first battle is with bullshit beauty. Tired of "empty" formulas, we track down the superfluous and the useless (which in the worst case is likely to provoke a reaction), against the tide of lengthy blacklists, we focus on active ingredients (whose consistency and concentration we study), and finally we analyze a composition as a whole (unlike "beauty applications", which are a little Manichean for our taste), to assess a product's added value and be able to justify its price.

The safety of clean beauty

It's true that in France, we are particularly protected by European legislation, the strictest in the world. Nevertheless, at a time when controversies are multiplying and it's becoming difficult to distinguish the false from the true, we've carried out our own research, supported by numerous experts (toxicologists, regulators and formulators from different backgrounds), to realize that no ingredient is all black and white. 

But rather than taking a position on the grounds that there is no truth, we are convinced of the importance of informing you, of the need to accept the convictions we have formed. And while it's up to each of us to apply (or not!) our own precautionary principle, it's ultimately our responsibility as distributors to share with you the list of ingredients that give us serious cause for doubt. Far be it from us to label them as dangerous to health, but we thought it prudent to temporarily rule them out (until the legislator can make up his mind).

Eco-responsibility for clean beauty

Limiting the environmental impact of clean beauty beauty is a real priority. We are aware that our products are not irreproachable in this respect, because at present there is no ideal solution.

Once again, it's all about balance and compromise. our brands an approach (whatever it may be, as long as it's sincere and coherent) that evolves over time: whether it's fighting against over-packaging, opting for recycled and recyclable packaging as much as possible, or donating part of their profits to an NGO, limiting the use of polluting raw materials, or our carbon footprint, we are committed to listing committed brands.

Oh My Cream's ingredients charter

A detailed analysis of the composition of the products selected for Clean Beauty

At Oh My Cream, we pay great attention to analyzing the composition of the products we list. That's why, even though our vision of the "clean beauty" doesn't boil down to "blacklists", you'll find below our position on various families of ingredients that are currently in the spotlight. The first list includes ingredients we have excluded (as a precautionary measure, since there is unfortunately no absolute truth in this area! those we tolerate but still keep a close eye on.

As regulations are constantly evolving, we are committed to regularly updating these two lists (last update date: May 2020), and so we work closely with a panel of panel of experts (toxicologists and formulators from different backgrounds) as well as with a regulatory body (carrying out a permanent international watch). Our approach is not set in stone, but evolves along with the market, and we are obviously keen to adapt to changes in regulations (forcing brands to reformulate), advances in cosmetics (encouraging brands to innovate... and reformulate) and scientific research leading to the discovery of credible alternatives to controversial ingredients.

And as we are aware that these are just our personal convictions, in order to best meet everyone's requirements and tolerance, we allow you to make your own choice with your own cursor, and to apply a principle of caution different from ours: by offering you a wide range from cosmeceutical brands (combining the best of science and nature), to natural brands as well as certified organicWe'll be happy to answer any questions you may have, in-store or at contact@ohmycream.com (our advisers are the "Wikipedia of beauty"!). You can also book an appointment via this link link for an online consultation to speak directly with one of our experts and carry out a skin diagnosis.

A closer look at our methodology

It is true that European regulations lay the solid (and reassuring) foundations of clean cosmetics. But that's not all: at the same time, two bodies are constantly analyzing and studying ingredients in the spotlight. These independent bodies, which play a kind of whistle-blower role, are the SCCS (Scientific Committee on Consumer Safety) and CORAP (Community Rolling Action Plan). Both prioritize the substances to be assessed over the coming period, to ensure that the ingredients concerned pose no risk to human health or the environment. We have therefore decided to exclude these ingredients, which are currently being re-evaluated.

Ingredients temporarily ruled out

European legislation remains the strictest in the world, and while everyone has the right to apply a principle of caution, or simply to consume according to one's own inclinations, we do not believe that authorized ingredients are harmful to health. This is all the more true given that certain controversial ingredients are replaced by other molecules on which science has very little experience... However, for the very few ingredient families currently under re-evaluation, we have decided to exclude them from the formulas we reference. Once again, we're not saying they're "toxic" or "bad", but, in all transparency, we're no longer using them on a personal basis... and we're our first customers.

Cyclic silicones include cyclomethicone, cyclotetrasiloxane, cyclopentasiloxane and cyclohexasiloxane.

To put it simply, silicones are mainly used to "texturize" a product, make it easier to apply, improve make-up hold, combat water loss by creating a mesh on the skin's surface, or stabilize specific active ingredients (such as retinol or peptides, for example).

There are two types of silicones:

  1. Heavy" silicones, which remain on the skin's surface. This is the case with dimethicone, for example. No problem for dimethicone, whose safety has been well proven.

  2. Volatile" silicones, which fade on contact with skin heat. These include all silicones beginning with cyclo-.... They are strongly suspected of disrupting the endocrine system, and some are currently being re-evaluated by regulatory bodies. In fact, some of them are already banned in rinse-off products. In a few years' time, this could also be the case for non-rinse-off products. We have therefore decided to exclude them from our formulas.

At Oh My Cream, we're all about moderation. And the sun is one of the pleasures to be indulged in small quantities. To protect your skin, we recommend mineral filters such as zinc oxide or titanium dioxide (without nano particles) or chemical filters (such as avobenzone, but there are others). For your information, to date, no filter is 100% irreproachable... The formulator must therefore juggle with a range of available sun filters, in order to offer the best possible protection with good tolerance and the least impact on our environment. We question our brands a lot on these subjects... but we also know how important sun protection is to protect skin from further damage. So we've put together a selection of products with different textures and scents to help you protect yourself when you're out in the sun.

However, we chose to exclude homosalate and benzophenone, as they are currently being re-evaluated and the suspicion of endocrine disrupting effects was too strong.

The case of octocrylene: Under re-study by the SCCS for several years, this sunscreen has long been suspected of disrupting the endocrine system. At the end of March 2021, the SCCS indicated that its use was safe up to 10% (the percentage to which it is currently limited by the Cosmetics Regulation) in a cosmetic product.
Octocrylene is therefore accepted in our charter, the SCCS considering that there is insufficient evidence to conclude on its potential endocrine disrupting effect. 

Here again, we're not arguing about the importance of preservatives in cosmetics. They're what enable us to enjoy all the benefits of our skincare products, while protecting our beloved formulas from microbial contamination.

Parabens
In 2004, parabens were sidelined. The cause: a study which analyzed women's breast tumors and found parabens. It was concluded that parabens promote the development of breast cancer. This study was later invalidated as scientifically invalid. Since then, parabens have been the subject of numerous studies, which have shown that short-chain parabens such as Methylparaben and Ethylparaben are safe, well tolerated and not very allergenic.
In contrast, long-chain parabens have been banned (e.g. Isopropylparaben, Isobutylparaben, Phenylparaben, Benzylparaben and Pentylparaben) and the use of Butylparaben and Propylparaben has been strictly regulated since 2014. The main criticism of this family of parabens is that they are too similar to estrogens.

At Oh My Cream, we prefer to avoid this family of preservatives, as there are many alternatives available for preserving a product, without worrying about the quality of the product..

MIT and MCIT
During the turmoil surrounding parabens, it's MIT (for Methylisothiazolinone) and MCIT (for Methylchloroisothiazolinone) that have crept into many formulas to preserve them. However, these two preservatives from the same family are highly sensitizing. Here again, since formulators have alternatives, we prefer to turn our backs on them...

BHA and BHT
BHA (ButylHydroxyAnisole) and BHT (ButylHydroxyToluene) are antioxidants known to protect oils against rancidity. As such, they are often found in fat-rich products such as creamy creams and lipsticks. But both are suspected of being endocrine disruptors, and are currently being re-examined by regulatory bodies. As other solutions are available in our catalog, we prefer not to include them in our formulas.

Ingredients we tolerate but watch carefully

When a product contains a questionable ingredient, we ensure that the concentration is as low as possible, and in most cases well below the threshold authorized by European legislation. We also take into account the product's intended use, frequency of use and the accumulation of controversial ingredients.

On the other hand, while we usually hunt down the superfluous, we don't totally banish inert ingredients (which present no risk to the skin but provide no particular benefit: mineral oils, certain silicones, fragrances, SLS, etc.), but we do check that they don't make up the majority of the formula. What's more, when an ingredient is likely to cause a skin reaction in certain skin types, we check that the product in question is not intended for that particular target. For example, a mineral oil that is safe for dry, mature skin will not be suitable for problem skin, as its film-forming properties can create minor imperfections in this type of skin

Derived from petrochemicals, mineral oils are inert for the skin and totally harmless. The reason for their exclusion? Their chemical composition has no affinity with the skin. These ingredients remain on the surface, forming an insulating film. This is why mineral oils are often used in bandage formulas for babies or very dry skin, because in addition to their barrier effect (which limits insensible water loss), they are very well tolerated and do not react with other ingredients in the formulas. Their lipophilic properties also enable them to easily emulsify other impurities.

At Oh My Cream, we therefore tolerate them when they are present in products for dry or mature skin (they act as a band-aid and the natural molecules treat the cause in depth). On the other hand, we don't think they belong in products for blemished skin.

They're foaming agents: the pretty bubbles in your favorite shampoo are thanks to them! They are often criticized for being too effective. Underneath their strong foaming power, they can be a little irritating to the skin and eyes. Fortunately, this can be counterbalanced by combining them with gentle foaming agents (such as coconut derivatives). Brands have also significantly reduced the percentage of sulfates used in their formulas. We keep a close eye on them, but we don't blacklist them. It's all a question of dosage and combination!

This small molecule falls into the category of beta-hydroxy acids. In addition to its exfoliating action, it is also known to regulate sebum production and have a formidable anti-imperfection action. It's also a good preservative.
In an opinion published at the end of 2018, the European Scientific Committee on Consumer Safety (SCCS) concludes that salicylic acid poses no problem if used under regulatory conditions. Used as a preservative as well as an active ingredient, it is authorized at limited concentrations (but prohibited in toothpastes, products likely to be inhaled, and products intended for children under 3 years of age).
We therefore continue to accept this ingredient but watch with vigilance the products in which it is present.

They are used as hair conditioners and are known for their good detangling properties. Some also act as preservatives.
A high percentage can be irritating, and their manufacturing process raises ecological issues. As this family is very large, they do not all have exactly the same structure (Quaternium 15, for example, has been banned). However, today they are one of the only alternatives to silicones. Oh My Cream doesn't ban them, but watches carefully when they are added to a formula. Similarly, we prefer Behentrimonium Chloride and Behentrimonium Methosulfate, which are effective alternatives used in natural cosmetics.

They are emulsifiers that act as texture agents and "push" the active ingredients inside. Some are also humectants, which means they retain water and prevent the skin from drying out.
It's true that their ecological impact is not neutral (their manufacturing process in particular raises questions). However, this family of ingredients poses no health problems. We have therefore chosen not to blacklist them, not because ecology is of little importance to us, but because we are committed to offering a product range suitable for all skin types.

Phenoxyethanol is a synthetic preservative widely used in cosmetics, particularly in the wake of the post-paraben controversy. Some point the finger at phenoxyethanol as an endocrine disruptor, but to date, there is no scientific data to support these claims.

Furthermore, at the maximum authorized dosage (1%), it has been proven that 47 jars of cream would have to be applied to the face to reach a "toxic" dose. And when you know that many brands don't even go as far as this authorized percentage, you can use your favorite products with complete peace of mind...

They are called chelating agents, meaningthey have the ability to bind other molecules, enabling the formula to maintain perfect stability. They have no impact on health. On the other hand, it is true that this ingredient has a significant environmental impact: it does not disintegrate in the environment and continues its work by "catching" molecules.

However, given its safety and efficacy (natural alternatives do exist, but are less effective), we've decided not to do without it for the time being.

It's true that some fragrance molecules can be allergenic or sensitizing. In fact, those that are allergenic must, by law, be listed at the very end of the composition when they exceed a certain threshold: 0.01% in rinsed products, 0.001% in non-rinsed products, to enable allergy sufferers to identify them. Why aren't they indicated below these thresholds? Because these are the thresholds that trigger an allergic reaction in sensitized people.

It's also important to know that a natural fragrance is often more allergenic than a synthetic one. In fact, essential oils are the most commonly used molecules for perfuming a product with natural ingredients . However, these are complex ingredients, sometimes comprising over a hundred molecules, which means that sensitive skin has to assimilate many messages. We have therefore chosen to include brands that use both synthetic and natural fragrances in our listings, because we are convinced that this contributes enormously to the sensorial experience of a product. And to satisfy all skin types, we also offer fragrance-free brands.

The assets we want in our formulas

While we make a point of eliminating certain cosmetic ingredients (which we personally no longer use), we put even more energy into selecting products with the cleanest, most expert and most effective compositions possible. the cleanest, most expert and most effective compositions possible. And because it would be impossible to list them all, here's a non-exhaustive list of our ingredients clean beauty ingredients in our range!

We place great value on natural ingredients, but are also open to quality synthetic active ingredients, because we firmly believe that science has as much to offer as natural and/or certified organic cosmetics. For example, some very sensitive skins cannot tolerate a 100% natural formulation.anti-agingsome amazing feats have been achieved by cosmeceutical brands... It's up to each individual to place his or her cursor where he or she wishes.

Floral waters (or hydrolats) are obtained during the distillation process of essential oils. They are therefore distilled waters - much less concentrated than essential oils - with highly interesting cosmetic virtues. Soothing, moisturizing, balancing... They are mainly used in tonics, either pure or in synergy with other active ingredients or hydrolats. There are as many benefits as there are floral waters on the market. 

Floral waters are notably present in the following lotions and toners: 

Ah, vegetable oils! They're a bit like the stars of our cosmetic products, asthey're found in almost every skincare product, and very often as the "base" of a formula. Each oil has its own specific benefits, so we don't stop at their nourishing powers alone. They can boost regeneration, regulate, illuminate, protect... enough to satisfy all skin types, even combination to oily skin! 

You will find vegetable oils in the following products:

Essential oils are real concentrates of natural benefits. While they are increasingly found in medicine cabinets, they are also widely used in clean cosmetics cosmetics (e.g. moisturizers, treatment oils and serums). They are recognized for their cleansing, regenerating, purifying, anti-aging and soothing properties... They can also replace synthetic fragrances or be used to preserve a product naturally.

Some emblematic products using the benefits of essential oils:

Yes, quite simply. The number of varieties is incalculable, because that would mean having to scour every square inch of the entire world! To name just a few of the plants we love at Oh My Cream:aloe vera is ideal for moisturizing and repairing the skin,oatmeal is very soothing,arnica is a natural anti-inflammatory, green tea has astringent and detoxifying properties, chamomile is very effective in combating redness and feelings of discomfort... 

You'll find it in the following products, for example:

Superfoods aren't just good for our bodies, they're good for our skin too! We love using them in our cosmetics for their ultra-protective antioxidant power. But why are we talking so much about antioxidants? In our bodies, as in our skin, we have a natural reserve of antioxidants that we use every day to fight free radicals (molecules that unbalance our cellular functioning). The problem? When excessive stress, pollution galore and poor diet get in the way... the natural antioxidant/free-radical balance is upset. This is known as oxidative stress. So, just as it's important to eat 5 fruits and vegetables a day, adopt skin care products rich in pomegranate, goji berries and broccoli.

Skincare products that fill you up with superfoods:

Mainly used in purifying and detoxifying masks, they come in many varieties to meet the needs of all skin types. Why do we love them so much? By acting like real magnets on the skin's surface, they are highly effective at absorbing impurities and helping to tighten pores, but that's not all... they can also be found in many products for their anti-pollution and even soothing powers. 

The clay mask is a classic, reinterpreted in many forms:

While they have the same exfoliating function as fruit acids, fruit enzymes are less potent, which is why they are recommended for sensitive skin. In this large family, we find papaya, kiwi, apple, pumpkin, pomegranate... Stimulating cell renewal, they also have the ability to smooth skin texture by nibbling away dead surface cells. 

Fruit enzymes are found in the following exfoliants:

The main fruit acids used in cosmetics are lactic and glycolic acids. They belong to the alpha-hydroxy acid (AHA) family. These powerful exfoliants stimulate cell renewal, microcirculation and collagen synthesis. We prefer chemical exfoliants based on fruit acids to classic grainy scrubs, because they are gentler and more respectful of the cutaneous barrier. 

Fruit acids can be found in masks, lotions and exfoliating powders:

We love this molecule, which can retain up to 1,000 times its weight in water! Hyaluronic acid, while naturally present in the skin, sees its natural reserves diminish over time, increasing dehydration and fine lines. That's why offering a supplement in the form of a cream or serum, for example, is no luxury! 

This star moisturizing ingredient is present in many compositions:

Probiotics are like the "guardian bacteria" our skin may need to defend itself against bad bacteria. They help rebalance and strengthen the skin's flora, and are also highly recommended for very sensitive skin. To find out more, read our article Our favorite probiotic skincare products and their benefits.

You'll find it in these products, for example:

Peptides are powerful anti-aging active ingredients whose role is to "give a helping hand" to the cell renewal process. Widely used in clean cosmetics, they are highly effective in slowing the appearance of wrinkles and loss of skin firmness, since peptides stimulate fibroblasts and activate their own production. The circle is complete! They also have an anti-stain and anti-pollution action.

For a healthy dose of anti-aging peptides, opt for :

That's right, fine particles, exhaust fumes and blue lights accelerate ageing, sensitize and dull the complexion. Yes, vitamins are antioxidants by nature. But some active ingredients do so in higher doses: this is the case with superoxide dismutase, asaxanthin, glutathione (active ingredients naturally present in our bodies), resveratrol... They are particularly appreciated for their high protection against pollution, since their role is to neutralize free radicals. Finally, they are mainly found in highly technical products. 

A few skincare products that use the properties of antioxidants to help urban skin :

Vitamin C (or L-ascorbic acid) is theradiance and anti-stain active ingredient par excellence. It also neutralizes free radicals (aka pollution) and boosts collagen production, making it a super anti-aging ingredient. We take great care to select products with the highest quality vitamin C content, but we also give priority to its stabilized formula, as it is a very fragile vitamin. For more details, read our article Vitamin C: why does my skin need it?

For a vitamin C cure, opt for :

Retinol is a powerful anti-aging active ingredient. Capable of acting deep down in the skin's layers, it stimulates the production of collagen and elastin fibers, to better limit the appearance of wrinkles... but that's not all. It also promotes cell renewal, smoothing skin texture and helping to reduce the appearance of pigmentation spots or the vestiges of old imperfections. We're now able to offer this super-active in non-irritating versions, so you can reap all the benefits. Sensitive skins can also turn to a new natural active ingredient called bakuchiol, which delivers similar results ;-)

Niacinamide (or Vitamin B3) is a vitamin with numerous cosmetic benefits, mainly found in serums. Among other things, it smoothes skin texture and fights imperfections, adds radiance to the complexion and stimulates collagen production, making it an excellent anti-aging active ingredient. And, like other vitamins, it has antioxidant properties that help protect the skin from pollution. Niacinamide has it all!

To test niacinamide in action, turn to :

Plant stem cells, the use of which in cosmetics is the fruit of lengthy scientific research, are highly appreciated for slowing down skin ageing. They are capable of effectively stimulating the self-renewal process of skin cells. We have great faith in this new, cutting-edge anti-aging technology!

These highly technical active ingredients can be found in the following serums and creams: