Goop Beauty

Goop Beauty

Goop Beauty

Goop Beauty

La marque californienne iconique fondée par la beauty guru Gwyneth Paltrow.
À l’origine de Goop Beauty, il y a Goop, la newsletter devenue marque de bien-être et site lifestyle imaginé par Gwyneth Paltrow. Avec toujours une longueur d’avance, Goop déniche depuis 2008 les dernières tendances en matière de mode, bien-être et beauté. Tout naturellement, Goop Beauty voit le jour : une marque clean, holistique et efficace pour hydrater, lisser, tonifier et révéler le glow. En savoir plus...

Why we like it :

  • The founder: her glow, well-aging recipes and avant-garde rituals
  • Her pioneering approach to holistic beauty
  • The stunning effectiveness of its Goop Glow range for a radiant glow
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15 products
Gwyneth Paltrow's 10 wellness secrets

Because we all dream of our own glow, discover 10 wellness tips and holistic rituals from the beauty guru and founder of Goop Beauty.

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For maximum Glow

The brand's best-seller, Microderm Instant Glow Exfoliator by Goop Beauty is a dual-action facial exfoliator that instantly smoothes, evens and brightens!


Goop Beauty exclusive at Oh My Cream: Holistic Beauty by Gwyneth Paltrow

Discover Goop Beautythe brand founded by wellness icon Gwyneth Paltrow, exclusively at Oh My Cream! In 2008 Gwyneth Paltrow launched the Goop brand from her kitchen, in the form of a newsletter. Since then, the brand has gone from strength to strength! Always one step ahead of the game, Goop unearths and tests the latest wellness trends, from the latest trendy designer to ultra-efficient sports technology and the vibrator that lets us feel and share pleasure. Passionate aboutwell-aging"and a particularly healthy lifestyle, Gwyneth quickly set about developing her own clean, luxurious and effective range. After more than a year of product development, Goop Beauty was born in 2016, offering her vision of beauty around 3 ranges: 

- Goop Glow: for radiance and crazy glow

- Goop Genes: for global "better-aging" action

- G.Tox: to detoxify and purify

Goop Beauty's commitments 

At its inception, Goop was the first brand to create and define what clean beauty is and why it's important. Today, it has an in-house team of chemists, toxicologists and experts, constantly researching and informing on ingredients that are known or potential endocrine disruptors, or potentially harmful to health and the environment. The brand sources all its ingredients in compliance with high safety and quality standards. Goop Beauty is also committed to making judicious sourcing and formulation choices to minimize the potential presence of any trace of superfluous ingredients.

Want to find out more about Goop Beauty? Browse our selection of products and be inspired by Gwyneth Paltrow's vision of clean, holistic beauty by discovering the secrets of her glow and her avant-garde "well-aging" tips, inspired by the Californian lifestyle, and let yourself be seduced by her revolutionary skincare rituals.