Goop Beauty

Goop Beauty exclusive at Oh My Cream: Holistic Beauty by Gwyneth Paltrow

Discover Goop Beautythe brand founded by wellness icon Gwyneth Paltrow, exclusively at Oh My Cream! In 2008 Gwyneth Paltrow launched the Goop brand from her kitchen, in the form of a newsletter. Since then, the brand has gone from strength to strength! Always one step ahead of the game, Goop unearths and tests the latest wellness trends, from the latest trendy designer to ultra-efficient sports technology and the vibrator that lets us feel and share pleasure. Passionate aboutwell-aging"and a particularly healthy lifestyle, Gwyneth quickly set about developing her own clean, luxurious and effective range. After more than a year of product development, Goop Beauty was born in 2016, offering her vision of beauty around 3 ranges: 

- Goop Glow: for radiance and crazy glow

- Goop Genes: for global "better-aging" action

- G.Tox: to detoxify and purify

Goop Beauty's commitments 

At its inception, Goop was the first brand to create and define what clean beauty is and why it's important. Today, it has an in-house team of chemists, toxicologists and experts, constantly researching and informing on ingredients that are known or potential endocrine disruptors, or potentially harmful to health and the environment. The brand sources all its ingredients in compliance with high safety and quality standards. Goop Beauty is also committed to making judicious sourcing and formulation choices to minimize the potential presence of any trace of superfluous ingredients.

Want to find out more about Goop Beauty? Browse our selection of products and be inspired by Gwyneth Paltrow's vision of clean, holistic beauty by discovering the secrets of her glow and her avant-garde "well-aging" tips, inspired by the Californian lifestyle, and let yourself be seduced by her revolutionary skincare rituals.