Goop Beauty

Goop Beauty

Goop Beauty

Goop Beauty

La marque californienne iconique fondée par la beauty guru Gwyneth Paltrow.
À l’origine de Goop Beauty, il y a Goop, la newsletter devenue marque de bien-être et site lifestyle imaginé par Gwyneth Paltrow. Avec toujours une longueur d’avance, Goop déniche depuis 2008 les dernières tendances en matière de mode, bien-être et beauté. Tout naturellement, Goop Beauty voit le jour : une marque clean, holistique et efficace pour hydrater, lisser, tonifier et révéler le glow. En savoir plus...

Adopted for :

  • The founder: her glow, well-aging recipes and avant-garde rituals
  • Her pioneering approach to holistic beauty
  • The stunning effectiveness of its Goop Glow range for a radiant glow
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26 products
Gwyneth Paltrow's 10 wellness secrets

Because we all dream of our own glow, discover 10 wellness tips and holistic rituals from the beauty guru and founder of Goop Beauty.

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For maximum glow

The brand's best-seller, Microderm Instant Glow Exfoliator by Goop Beauty is a dual-action facial exfoliator that instantly smoothes, evens and brightens!

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Goop Beauty exclusively at Oh My Cream: Holistic Beauty by Gwyneth Paltrow

The origin of Goop Beauty is Goop, the wellness brand and lifestyle site created by Gwyneth Paltrow in 2008 from her kitchen. What began as a newsletter scouting out good addresses and trends in wellness, fashion, food and travel, soon expanded. Always one step ahead of the game, Goop unearths and tests the latest wellness trends, from the latest trendy designer to ultra-efficient sports techniques to vibrators that let us feel and share pleasure. 

She herself is passionate about "well-aging" and a follower ofsuper-healthy lifestyleGwyneth Paltrow quickly set about developing her own clean, luxurious and effective range. After more than a year of product development, Goop Beauty was born in 2016: a clean, holistic and effective brand to moisturize, smooth, tone and reveal glow. The brand is structured around 3 ranges: Goop Glow for radiance and a crazy glow, Goop Genes for overall "better-aging" action and G.Tox: to detoxify and purify. 


Discover Goop Beauty

What we love about Goop Beauty? Its clean, technical skincare products, with a high dose of natural ingredients, that instantly put a rosy glow on your cheeks! In 2008, Goop was the first brand to create and define what clean beauty is and why it's important. Today, Goop Beauty has an in-house team of chemists, toxicologists and experts, constantly researching and informing on ingredients that are known or potential endocrine disruptors, or potentially harmful to health and the environment. The brand sources all its ingredients in compliance with high safety and quality standards. Goop Beauty is also committed to making judicious sourcing and formulation choices to minimize the potential presence of any trace of superfluous ingredients.


Goop Beauty bestsellers

Discover Goop Beauty's cult treatments, best-sellers capable of transforming your skin and your skincare routines! The "perfect skin" serum par excellence, the Dark Spot Exfoliating Sleep Milk works overnight to resurface, smooth and moisturize the skin, guaranteeing a new-skin effect in the morning. For the body, we love Microderm Instant Glow Exfoliatora scrub with a whipped cream texture that melts into the skin to intensely exfoliate and reveal smooth, glowing skin! To complete your bodycare routine, theAfterglow Body Oil is a luxurious oil that penetrates quickly, leaving skin soft, smooth, hydrated and radiant. Finally, for a finishing touch that adds radiance to the complexion, the ColorBlur Glow Balm are the perfect allies. Rich in vitamins, these tinted moisturizing balms add an adjustable colour to all areas of the face for a radiant glow. 


Want to find out more about Goop Beauty? Browse our selection of products and be inspired by Gwyneth Paltrow's vision of clean, holistic beauty by discovering the secrets of her glow and her avant-garde "well-aging" tips, inspired by the Californian lifestyle, and let yourself be seduced by her revolutionary skincare rituals.