Backstage OMC
Discover Ilia!
Ilia: the clean make-up brand
We've all dreamed of it: a clean makeup brand that doesn't sacrifice color, texture or hold. And Sasha Plavsic has understood this. In 2011, the young Canadian (with a background in fashion & beauty marketing) embarked on the Ilia adventure. Six colored lip balms later, the range has expanded - and continues to grow - with "second-skin" foundations, perfecting powders, creamy blushes, colorful lipsticks, subtle illuminators... Always with the guiding principle of ease of use and multi-purpose products.
Ilia, a make-up with carefully selected ingredients
With 85% minimumorganic ingredients in every product, Ilia makes no secret of its determination to combine make-up with a genuine skincare dimension. Beeswax, jojoba oil, avocado oil and cocoa butter moisturize and protect the skin, a difference that is clearly visible over the long term. However, the brand does not shy away from the use of synthetic active ingredients - at low doses and when formulation constraints are too great - so as not to compromise on results and ease of application. It's this pragmatic dimension that really appealed to us.
The gems Ilia we can't do without
At Oh My Cream, beyond our immediate love affair with a brand and its world (and of course after inspecting the formulas!), we systematically test all the products you find on our e-shop and in our boutiques. gems that you then find on our e-shop and in our boutiques. It's also the best way to be sure you'll like them too, and to tell you more about them. "Natural make-up for some, incredible glow for others... Come on, let's share our favorites with you from Oh My Cream!
The Multi Stick
What is it? This little cream blush stick gives instant color to cheekbones, lips and eyes, without leaving a greasy finish on the skin.
Bonus: It's suitable for all skin types and can be adapted in intensity :-)
Why do we love it so much? Because we love its easy-to-melt texture, and we love slipping it into our make-up bag for a quick touch-up!
Your opinion: "The Ilia stick is simply perfect. colour Dreamer is very easy to wear. The texture is melting and the result is sublime. I simply can't do without it. The Ilia stick is part of my makeup routine." Caroline
