Beauty

Violette_FR: make-up that makes you want to dare

Created by make-up artist Violette Serrat, VIOLETTE_FR is the daring make-up brand that made us fall in love. With its multi-purpose textures, pigment-saturated shades and intuitive application, this already cult nugget turns novices into make-up artists, inviting us to create colorful looks all year round.

#seo : Violette Serrat

For the record...

With her vision of beauty as "something that emanates from oneself", a way of taking care of oneself and loving oneself, Violette Serrat has imagined Violette_FR as the brand that makes you want to dare and free yourself from the quest for perfection, to celebrate your imperfections.

Although she gravitated towards art, fashion and painting rather than make-up when she was younger, it was when a friend asked her if she could do her make-up as she painted her canvases that Violette discovered her passion for the world of beauty. She left for New York to learn the trade on the job. After a few trials with modeling agencies, it was when Carine Roitfeld gave her a chance at Vogue that her career took off.

First International Makeup Designer at Dior Beauty, Product Development Consultant at Sephora, Global Beauty Director at Estée Lauder, Creative Director of Makeup at Guerlain... Violette's CV continues to grow, as does her creativity, punctuated by meetings and a Youtube channel where she shares her best makeup tips. Then, finally, the grail: her own make-up brand.

#seo: boum boum milk violette_en

Innovative, clever, multi-purpose care products

Simple, clever and multi-purpose - that's how you could define the Violette_FR skincare line. Conceived as products to be applied in a hurry between appointments, in the cab or on the plane, the brand has created a range of essentials for modern women with busy lives!

Our favorite treatment? The Boum Boum Milk Moisturizing Cream Spray with its clinically-proven 3-in-1 formula combining the effects of a lotion, serum and moisturizer, ideal for moisturizing and preparing the complexion before make-up application, and for a refreshing effect that can be sprayed on at will throughout the day. We also love Frange Puff Dry Shampooan ultra-moisturizing dry shampoo that refreshes roots in a flash.

Ultra-pigmented clean make-up with unique textures

If the whole team fell for Violette_FR make-up without even consulting each other, it's because these unique products transform any novice into a true make-up expert. We love the textures that melt onto the face to sublimate cheekbones, lips and eyelids, but also the pigment-rich colors that sublimate without too much effort.

In fact, Violette_FR will have had no trouble converting the less makeup-savvy members of the team, thanks to the tutorials provided by its founder, who proves that a bronze smoky look can be achieved without a full palette of eyeshadows, provided you have a Yeux Paint Ombre à Paupe Scintillant in your beauty kit! These intensely colored eyeshadows give eyes a natural matte or ultra-shimmer finish in a single stroke. And for the mouth, we fall for the Petal Bouche Matte No-Transfer Lipsticka comfortable, transfer-free matte lipstick for an irresistibly flawless red mouth.

Cult gems VIOLETTE_EN

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So are you ready for the make-up that makes you want to dare? Find all gems VIOLETTE_FR here. And to inspire you to achieve flamboyant looks all year round, discover 2 ways to sublimate your eyes with Yeux Paint VIOLETTE_FR here.

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