Discover Purepressed Base SPF20 Jane Iredale, a mineral foundation that lets the skin breathe and can be applied in 2 brushstrokes, for an even, radiant complexion.
The history of high-tolerance make-up Jane Iredale
Jane Iredale, the American brand of iconic complexion products, didn't become a cult by chance... The line was developed in 1994 in collaboration with internationally renowned plastic surgeons and dermatologists. Jane Iredale's story began at the same time as her career in the film world. Starting out as a casting agent, then moving on to become a director and producer, Jane Iredale befriended some of the best facialists in the business. It was at this point that she realized that the true art of make-up was not to make a face conform to fashion standards, but rather to enhance the subject's natural beauty and, consequently, bring out her personality. Collaborating with women whose facial appearance goes hand in hand with their profession, Jane realizes how skin disorders or hypersensitivity can influence a career or threaten self-confidence. The brand was launched.
Jane Iredale, make-up for skincare
Jane Iredale make-up is one of the very first make-up ranges to not only offer a color palette, but also products with beneficial actions for the skin. The products are made from micro-minerals and contain no thickeners (such as talc), no binders, no synthetic colorants, no synthetic preservatives... The brand favors natural materials for their skincare effects, and dimethicone (one of the only silicones best tolerated by all skin types) for its incomparable "soft focus" result, and without danger to skin health or the environment. Finally, Jane Iredale Cosmetics does not test its products on animals, and is also committed to the Berkshire Human Society, which fights against animal abuse. Most products are vegan. Thanks to these qualities, its products are used worldwide through an international network of spas, beauty salons and medical aesthetic clinics.
What does Mineral Makeup mean to Jane Iredale?
Jane Iredale Mineral Make Up forms the basis of all these complexion care products. These are simply the purest, least processed and most sustainable minerals. Their advantages? They offer a cleaner, more natural-looking formula that doesn't clog the skin... while providing the desired color(for blushes) or correction (for foundations, concealers...). Some minerals also protect against UV rays: that's why Purepressed Base has sun protection. What's special about this cult Jane Iredale foundation? Unlike conventional products, this mineral foundation is neither liquid nor creamy. Formulated as a powder, it can be applied with a brush in the blink of an eye. The result is a full-bodied yet natural finish, a lovely bare-skin effect and discreet correction, while enhancing light reflection and reducing skin imperfections. Jane Iredale mineral make-up is totally suited to the most reactive skins and/or those prone to marked imperfections and redness, camouflaging them while letting your skin breathe!
