The history of high-tolerance make-up Jane Iredale
The American brand Jane Iredale, known for its iconic complexion products, did not become cult chance. The line was developed in 1994 in collaboration with internationally renowned plastic surgeons and dermatologists. Jane Iredale's story began at the same time as her career in the film industry. Initially a casting director, then a director and producer, Jane Iredale befriended the best makeup artists in the business. It was then that she realized that the true art of makeup is not about making a face conform to fashion standards, but rather about enhancing the subject's natural beauty and, as a result, bringing out their personality. Working with women whose appearance is closely linked to their profession, Jane realized how much skin problems or hypersensitivity can influence a career or threaten self-confidence. The brand was then launched.
Jane Iredale, make-up for skincare
Jane Iredale make-up is one of the very first make-up ranges to not only offer a color palette, but also products with beneficial actions for the skin. The products are made from micro-minerals and contain no thickeners (such as talc), no binders, no synthetic colorants, no synthetic preservatives... The brand favors natural materials for their skincare effects, and dimethicone (one of the only silicones best tolerated by all skin types) for its incomparable "soft focus" result, and without danger to skin health or the environment. Finally, Jane Iredale Cosmetics does not test its products on animals, and is also committed to the Berkshire Human Society, which fights against animal abuse. Most products are vegan. Thanks to these qualities, its products are used worldwide through an international network of spas, beauty salons and medical aesthetic clinics.
What does Mineral Makeup mean to Jane Iredale?
Jane Iredale Mineral Makeup forms the basis of all these complexion treatments. It is simply the purest, least processed, and most durable minerals available. What are the benefits? They offer a cleaner formula with a natural finish that doesn't clog the skin, while providing color (for eye shadows) or the desired correction (for foundations, concealers, etc.). Some minerals also offer UV protection, which is why Purepressed Base contains sunscreen. What's so special about this cult Jane Iredale foundation? Unlike traditional foundations, mineral foundation is neither liquid nor cream-based. Formulated as a powder, it can be applied with a brush in the blink of an eye. In terms of results, mineral makeup offers full yet natural coverage, a beautiful bare-skin effect, and discreet correction, while promoting light reflection and reducing skin imperfections. Jane Iredale mineral makeup is therefore ideal for even the most reactive skin and/or skin prone to blemishes and redness, which it can conceal while allowing your skin to breathe!
