Beauty

Agent Nateur, the 100% natural holistic brand

By Paulinethe 26.06.2020

Straight from California, Agent Nateur is THE brand that turns heads: natural, cutting-edge, effective and ultra-desirable thanks to its bottles and addictive natural scents, founder Jena Covello advocates a new vision of beauty. A touching story and a positive, benevolent approach to femininity through her products to be discovered as a matter of urgency...

Once upon a time... awareness.

"I wanted to create something that was as beautiful as it was healthy and efficient." Jena Covello

It all begins years ago, in a small West Hollywood kitchen. Jena Covello is busy making a homemade deodorant. For the young Californian at the time, this had nothing to do with a Sunday activity... For her, it was the beginning of a realization. Suffering from endometriosis and adenomyosis (chronic hormonal diseases that are still under-recognized), Jena realized the impact of her lifestyle on her health... and concluded that sorting out her cosmetics was as inevitable as sorting out her diet. Even if it means making her own products.

Jena decided to reinvent beauty 2.0: one that doesn't compromise on formulas, pleasure or efficacy, but above all, one that takes a holistic approach to beauty. Holistic beauty is born! Proof that we've all been waiting for it, the Agent Nateur brand quickly found its way onto the shelves of the most discerning beauty-addicts.

What can you find at Agent Nateur?

The first products tested - and overwhelmingly approved - by OMC are the deodorants of course. We fell head over heels for their 100% natural formulations, delicate scents, practicality and pretty bottles for this daily essential! For the body, there's also an ultra-concentrated oil with a sensual fragrance, a bath powder with coconut milk and honey, and the latest addition... Holi (Sex), a moisturizing and lubricating oil that combats intimate dryness.

Agent Nateur also offers a minimalist range for the faceincluding Holi (C), a powder containing vitamin C and calcium, a fatal weapon against dull complexions, pimples, spots... and anti-ageing!

4 questions to Jena Covello, founder of Agent Nateur

How did Agent Nateur come about?

I suffer from stage 4 endometriosis and at the time, I was looking for a clean deodorant without aluminum salts (aluminum being an endocrine disruptor that can mimic estrogen). I couldn't find any that were effective or beautifully packaged, so I started making my own, in my kitchen. Soon after, I went to school in Grasse, France, to learn more about natural cosmetics and perfumes. My mother has the most beautiful skin in the world and uses acids and vitamin A to prevent aging. So my next goal was to create anti-aging products that are as effective as they are clean, feminine and luxurious. I don't wear a lot of make-up, so the intention behind Agent Nateur was really to make skin au naturel look luminous, healthy... radiant!

Agent Nateur in 3 words, that would be...

Quality, femininity, efficiency.

If you had to choose just one product to start with, what would it be?

It's complicated! Can I say Holi Trinity? When someone asks me this question, I always recommend buying this little box set... It brings together the 3 essential steps to create the prettiest, most luminous skin. And it's perfect whether you're 25 or 65! These universal skincare products target imperfections, redness, fine lines and wrinkles.

And what's your favorite product, the one you really can't live without?

Holi Water. It's my Holy Grail because it delivers instant results! Swiss-sourced, high-molecular-weight hyaluronic acid immediately plumps skin and gives an ultra-luminous complexion.

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