The Marrakech Guide with LRNCE

For a memorable stay: Riad Rosemary

Looking for a place to stay? Rosemary is, without a doubt, a must-visit in Marrakech. This stunning riad, designed by LRNCE, is nestled in one of the city’s oldest neighborhoods. Step inside: the five rooms are furnished with hand-carved pieces and in-house designs, arranged around a patio and a small tiled pool. Then head up to the rooftop terrace, where seasonal cuisine is served at lunchtime—crafted from local ingredients and inspired by the colors of the nearby markets. From high above the rooftops of Riad Zitoun Jdid, the medina suddenly seems far away. Be sure to make a reservation.

25 Rue de la Bahia, Medina

For a must-see outing: the Majorelle Garden

Conceived by the painter Jacques Majorelle in the 1920s and later saved by Yves Saint Laurent and Pierre Bergé in 1980, the Majorelle Garden is a little gem tucked away from the Medina. Arrive at From when it opens, with a ticket booked online, to enjoy the cactus- and bamboo-lined paths, the ponds, and that electric blue before the tour groups arrive. Before you leave, stop by the garden shop for teas and herbal infusions from The Moroccan Botanist, which blend fine teas with Moroccan herbs. A souvenir that extends your journey come tea time.

Yves Saint Laurent Street

For a Delicious Meal Outdoors: The Family

Set in a garden filled with fruit trees, right in the heart of the medina, La Famille has the feel of a vegetarian cafeteria where people come to find some peace and quiet. Seasonal salads, homemade pasta, and communal tables… And once you’ve had your fill, before heading out, be sure to treat yourself to a short, post-meal stroll through the aisles of the small shop next door.A real breath of fresh air just a few alleys away from the souks. Reservations recommended.

42 Riad Zitoun El Jdid, Medina

For a coffee break: 1010 Lab

Before diving into the hustle and bustle of the city, start your morning in Guéliz at 1010 Lab. Opened in early 2026, this small, health-conscious café serves specialty coffees, Lebanese coffees, golden lattes, and matcha. But people mainly come here for its 100% natural cold brews, with notes of herbs and citrus—perfect for quenching your thirst when the sun starts to heat up. Take your time settling in; the day has only just begun.

21 Tariq Ibn Ziad Street, Guéliz

A feast for the eyes: MACAAL

Located a short distance from the city, the MACAAL is well worth the taxi ride. Opened in 2016 in the Al Maaden neighborhood, this independent museum is entirely dedicated to contemporary African art. Its exhibitions draw from the Alliances Foundation’s collection and feature works commissioned from artists across the continent. Extend your visit with a stroll through the sculpture garden, then take a break at the museum’s café on the terrace.

Al Maaden, Medina

For a meal from farm to table: Farmers

Head to Guéliz for a dinner you’ll never forget! Here, the vegetables don’t come from the market but from the restaurant’s own farm, cultivated using permaculture techniques just outside Marrakech. The menu changes with the seasons and draws inspiration from Provence, the Mediterranean, and Morocco, all set against an Art Deco backdrop. Let the staff guide you in choosing a wine: the selection features a wide range of natural wines.

96 Mohammed El Beqal Street, Guéliz

For a self-care break: Royal Mansour

Spanning 2,500 m², the Royal Mansour spa is a true sanctuary of well-being. Located within the prestigious Royal Mansour hotel, it features its own separate entrance! Step through the door to enter a world of absolute tranquility and treat yourself to a rejuvenating escape. From facials and body treatments to massages and multi-day wellness programs, every treatment is tailored to your desires and needs. And if you had to choose just one… We recommend booking—without delay—the signature hammam, the quintessential Moroccan ritual in its luxury hotel setting. Be sure to book several days in advance to ensure you can enjoy it during your stay…

Abou Abbas El Sebti Street

To whet your appetite: Museum of Moroccan Culinary Art

Just a stone's throw from the Bahia Palace, the Museum of Moroccan Culinary Art showcases the country's cuisine in an 18th-century palace spanning 5,000 m², built around two large patios. From soups to pastries, each floor unfolds a chapter of this culinary tradition. To take it a step further, book a cooking class on the first floor: alongside a “dada,” a traditional cook, you’ll learn the techniques passed down from generation to generation. The tour ends at the tea room, of course. And to wrap up the visit, don’t forget to stop by the tea room.

Riad Zitoun el Jdid Street

For a shopping trip

Studio LRNCE: Spend an entire morning in Sidi Ghanem, the former industrial zone that has become a hub for designers. It is here that Laurence Leenaert, a Belgian designer trained at the Royal Academy of Fine Arts in Ghent, has set up the studio for LRNCE, the brand she founded in Marrakech in 2013. Painted ceramics, textiles, clothing, and art pieces—all handmade with local artisans—the brand’s entire collection is on display here. Right next door, stop by Lalla, a Franco-Moroccan brand of handbags hand-sewn in its Marrakech workshops, featuring bold and cheerful colors. 59 Rue Principale Sidi Ghanem

Lalla: While you’re visiting Sidi Ghanem, stop by Lalla—this Moroccan brand offers chic, laid-back, handmade bags. The perfect item to bring a little Moroccan sunshine back home with you. 280 Route Principale, Sidi Ghanem

Rue des Tilleuls: The brand name tells a story all on its own. Rue des Tilleuls is the address of Kenza Wahabi’s grandparents’ home in Casablanca. She grew up there watching her grandmother dress with care and have her outfits custom-made by tailors. In 2018, Kenza turned these memories into a Moroccan fashion brand: refined, feminine pieces with a touch of nostalgia that makes you want to keep them for a long time. Visits and fittings are by appointment only, so you can take your time choosing and receive expert advice.
By appointment, Marrakech

Magasin Général: Still in the same neighborhood, this shop is perfect for lovers of unique finds. Here you’ll find period furniture from around 1900, sourced from Europe and restored in Marrakech. Every piece has a story, and you’ll leave with your head full of ideas for decorating your home.281 Q.I. Sidi Ghanem, Route de Safi

Argument: Instead of buying jewelry, why not make it yourself? At Argument, Anne-Sophie creates rings, necklaces, and earrings from gemstones, mother-of-pearl, and silver in both Marrakech and Paris. She also offers 1.5- to 2-hour workshops where you can make your own necklace, bracelet, or earrings. It’s a fun activity to enjoy with friends or family—children are welcome—and a keepsake with a real story behind it. Villa Hujja, near Marrakech; by appointment only.

To fall in love with the beauty of architecture: Dar el Bacha

For a cultural experience amid patios and fountains, don’t miss Dar el Bacha. Built in 1910 for Pasha Thami El Glaoui, this palace now houses the Musée des Confluences, dedicated to dialogue between cultures and the arts. You’ll move from one room to the next, taking in the patios, fountains, and carved woodwork, before taking a break at Bacha Coffee, located inside the palace, where the coffee menu seems endless. Good to know: the museum is closed on Mondays.

65-69 Riad Laârous, Dar El Bacha Road, Medina

For a late evening under the trees: Pétanque Social Club

Right in the heart of Guéliz, a former pétanque club from the last century has been given a new lease on life. The venue has retained its Art Deco clubhouse and its large, tree-lined garden. Here, you can sit down for a cocktail accompanied by music, a dinner featuring a modern take on Moroccan cuisine, and, of course, a game of pétanque under the string lights. Open until 1 a.m. on weekdays and 2 a.m. on weekends.

70 El Mansour Eddahbi Boulevard, Guéliz

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