Ilia : the clean make-up brand
We all dreamed of it: a clean makeup brand that doesn't sacrifice colors, textures or hold. And that's what Sasha Plavsic understood. In 2011, the young Canadian (from the world of fashion & beauty marketing) embarked on the Ilia adventure. Six colored lip balms later, the range expands - and continues to grow - offering "second skin" foundations, perfecting powders, creamy blushes, colorful lipsticks, subtle illuminators... Always with the guideline of simple use and multi-use products.
Ilia, a make-up with carefully selected ingredients
With a minimum of 85% oforganic ingredients in each product, Ilia claims loud and clear its will to associate to make-up a real care dimension. Beeswax, jojoba oil, avocado oil and cocoa butter moisturize and protect the skin, a difference that is clearly visible over the long term. However, the brand does not refrain - in low doses and when the constraints of formulations are too strong - from opting for synthetic active ingredients, in order not to compromise on the result and ease of application. It is this pragmatic dimension that we really liked.
The gems Ilia we can't live without
At Oh My Cream, beyond the immediate love for a brand and its universe (and obviously after inspection of the formulas!), we want to systematically test all the gems that you can find on our e-shop and in our boutiques. It's also the best way to be sure you'll like them too, and to tell you more about them. "Natural make-up for some, an incredible glow for others... Come on, we share with you our favorites at Oh My Cream!
The Limitless Lash Lengthening Mascara
What is it? This deep black mascara, derived from 99% natural ingredients, brings volume and intensity to your lashes. The look is thus sublimated.
Why do we love it so much? Because it is suitable even for the most sensitive eyes and it strengthens our lashes thanks to its formula based on beeswax and shea butter.
Your opinion: A nugget this mascara! With a clean composition! My lashes stay strong, long and curled: I recommend it 100%! Catherine
The Multi Stick
What is it? This little creamy blush in a stick allows you to color your cheekbones, lips and eyes in an instant without leaving an oily finish on your skin.
The little extra: It is suitable for all skin types and can be adapted in intensity :-)
Why do we love it so much? Because we love its texture that blends very easily and slip it into our makeup bag for a quick touch-up!
Your review: "The Ilia stick is simply perfect. colour Dreamer is very easy to wear. The texture is melting and the result is sublime. It's simple, I can't do without it anymore. The Ilia stick is part of my makeup routine." Caroline
The Super Serum Skin Tint
What is it? This 3-in-1 foundation, a combination of makeup, skincare and sun protection, provides light coverage and a "second-skin" finish while instantly evening out the complexion.
Why do we love it so much? Because in addition to saving time in the morning, it brings a natural result and plumps up our skin thanks to the hyaluronic acid it contains.
"This is one of the best foundations ever. The result is top notch, luminous. The skin seems plumped up. Moreover, the composition is perfect! And the presence of a "clean" SPF is practical in summer." Thalia