Behind the scenes
Discover Ilia!
Ilia : the clean make-up brand
We all dreamed of it: a clean makeup brand that doesn't sacrifice colors, textures or hold. And that's what Sasha Plavsic understood. In 2011, the young Canadian (from the world of fashion & beauty marketing) embarked on the Ilia adventure. Six colored lip balms later, the range expands - and continues to grow - offering "second skin" foundations, perfecting powders, creamy blushes, colorful lipsticks, subtle illuminators... Always with the guideline of simple use and multi-use products.
Ilia, a make-up with carefully selected ingredients
With 85% minimumorganic ingredients in every product, Ilia makes no secret of its determination to combine make-up with a genuine skincare dimension. Beeswax, jojoba oil, avocado oil and cocoa butter moisturize and protect the skin, a difference that is clearly visible over the long term. However, the brand does not shy away from the use of synthetic active ingredients - at low doses and when formulation constraints are too great - so as not to compromise on results and ease of application. It's this pragmatic dimension that really appealed to us.
The gems Ilia we can't live without
At Oh My Cream, beyond the immediate love for a brand and its universe (and obviously after inspection of the formulas!), we want to systematically test all the gems that you can find on our e-shop and in our boutiques. It's also the best way to be sure you'll like them too, and to tell you more about them. "Natural make-up for some, an incredible glow for others... Come on, we share with you our favorites at Oh My Cream!
The Multi Stick
What is it? This little cream blush stick gives instant color to cheekbones, lips and eyes, without leaving a greasy finish on the skin.
The little extra: It is suitable for all skin types and can be adapted in intensity :-)
Why do we love it so much? Because we love its texture that blends very easily and slip it into our makeup bag for a quick touch-up!
Your review: "The Ilia stick is simply perfect. colour Dreamer is very easy to wear. The texture is melting and the result is sublime. It's simple, I can't do without it anymore. The Ilia stick is part of my makeup routine." Caroline
