Portrait

In the bathroom of Charlotte Gomez de Orozco, founder of Hoy 

A true pioneer in wellness, Charlotte Gomez de Orozco transforms a holistic approach into a way of life. As the founder of HOY, Paris’s first yoga hotel, she embraces the idea that the art of self-care lies in the present moment—and that a hotel can be much more than just a refuge; it can be a place for oneself and one’s inner peace. Meet this hotelier whose vision of well-being is as inspiring as it is unique. 

#seo: Charlotte Hoy Paris

Tell us all about yourself 

“My name is Charlotte Gomez de Orozco. I grew up in France and Mexico, and I come from a family of hoteliers. I attended the Lausanne Hotel School, but I eventually decided pretty quickly that I wanted to start my own business—and, above all, to create spaces that reflect who I am. I opened my first wine bar at age 21, and then a few years later, in 2020, HOY, House of Yoga. It’s a place that brings together everything I love: the hospitality industry, plant-based dining, yoga, wellness treatments, flowers, and, more broadly, the idea that hospitality can have a real impact on how we feel.  At the same time, we’re growing our small, family-owned hotel group, French Touch Hotels, which now has five hotels in Paris. We’re also working on a project: opening the group’s first 5-star hotel on Rue Cimarosa."

#seo: Hoy Paris

How has this dual French-Mexican heritage shaped the way you welcome people?

“Surprisingly, I think my way of welcoming people comes mainly from my French side, and particularly from my family in Haute-Savoie. I’m the third generation of women in the hospitality industry. My grandmother was a hotelier—herself the daughter of a shopkeeper. She was a true ray of sunshine. She had this incredible ability to welcome people, talk to them, remember them, and above all, make them feel right at home immediately. I think I learned a lot just by watching her. For me, hospitality isn’t just about providing a spotless room or ensuring good service. It’s about making someone feel that you’re genuinely happy they’re there.”

#seo: Charlotte Gomez de Orozco

“These days, there’s a lot of talk about services, standards, and protocols. Of course, there are many things to learn: the right gestures, attention to detail, and understanding the customer. But I also believe that some people have that little something extra. A warmth, a generosity, an ability to read people and make them feel truly valued. That’s what can turn good service into an exceptional experience.”

"And I think that’s something we can cultivate, but there’s also something deeply instinctive about it. My grandmother had it naturally. I hope she passed a little bit of it on to me."

"What I really love, in the end, is creating spaces and thinking about how they’ll make people feel. I think that’s the common thread running through everything I do."

#seo: Hoy Paris

How did you come up with the idea to open HOY?

“The idea originally came from a time in my life when I was having a lot of anxiety attacks. I had opened Le Gisou when I was very young, and I was completely caught up in the grind of entrepreneurship—with a lot of stress and, ultimately, very few tools to manage it. Yoga came into my life at that time and helped me tremendously. But the creation of HOY was also much simpler and almost selfish: I wanted to create a place where I myself would want to spend as much time as possible—a place where I could work, do yoga, eat well, get a treatment, buy flowers, meet people… and where I would feel good.”

#seo: Hoy Paris

"These days, there’s a lot of talk about wellness tourism, retreats, longevity, and trips where people want to continue taking care of themselves. Back in 2020, that wasn’t nearly as obvious. I don’t think I consciously tried to anticipate a trend. I simply created the hotel I would have loved to stay at myself.”

HOY means “today” in Spanish, and you wanted to use it to convey a powerful message about the power of the present moment…

“Being in the present moment is, after all, a very ancient quest. It can be found in countless spiritual and philosophical traditions. The Stoics, for example, constantly remind us to distinguish between what depends on us and what does not, and to focus our attention on what we can actually experience and do right now.

“Today, I find it even harder. We’re constantly being pulled in different directions. We check our phones while walking, reply to emails while eating, and think about tomorrow while living in the present. We’re in a constant race to have more, and sometimes we end up no longer really seeing what’s around us. HOY was designed to create the opposite effect.”

“I don’t think there’s just one right way to take care of yourself. Instead, HOY is here to offer a variety of approaches and help everyone discover what truly works for them.”

How does this philosophy translate into concrete actions in the hotel's day-to-day operations?

“My anxiety attacks have probably taught me one essential thing: the mind and the body are not two separate things.  What we hear, what we see, what we smell, what we eat, the light around us, the way we move our bodies… all of this contributes to our state of being. I think it’s important to be in a beautiful, calm place that’s designed with us in mind. Of course, that doesn’t solve all our problems, but it can create the conditions we need to slow down and reconnect with ourselves.”

That’s why, at HOY, well-being isn’t limited to a yoga or treatment room. It begins in the guest room, with its feng shui-inspired layout. In fact, there are no televisions in the guest rooms. We’ve deliberately limited visible electronic devices: old-fashioned phones, a stretching bar in the rooms, no electronic speakers—just a ceramic dock that naturally amplifies the phone’s sound. There are also plenty of plants. It continues on your plate with an entirely plant-based cuisine, through movement with yoga, Pilates, and strength training, and then in our Care Rooms.

Scent also plays a big role. From time to time, we burn palo santo. The sense of smell is very closely linked to the brain circuits involved in emotions and memory. A familiar or pleasant scent can therefore become a kind of anchor: it can bring back a memory, alter our emotional state, and, above all, bring us back very quickly to the moment we’re experiencing. And then HOY is intentionally an open space. You can spend a whole day there without having to rush from one place to another. To be in the present moment, you first have to be able to slow down."

#seo: sound bath

Tell us more about the Care Rooms… 

“This is an aspect of HOY that fascinates me more and more. We’ve brought together therapists with extremely diverse approaches: Ayurveda, traditional Chinese medicine, massage, facials, energy work, breathing techniques… Some treatments are very physical, while others focus more on relaxation, self-awareness, or emotional well-being. The idea is to have a variety of tools to support people based on what they’re going through: fatigue, stress, the need to slow down, to regain clarity, or simply to take care of their bodies.”

#seo: Charlotte Gomez de Orozco

How do you look after yourself on a daily basis? 

“I’ve changed a lot in that regard. Before, I used to think that taking care of myself necessarily meant doing something extra. Now, I try to get back to the basics: moving, eating well, sleeping, breathing, and creating moments when my mind isn’t constantly being taxed. Yoga is obviously still a big part of my life, but I’m also very attached to simple rituals: walking, alternating between hot and cold, taking the time to breathe, and listening to my body.”

“And when it comes to beauty, I’m actually pretty low-key. In my makeup bag, you’ll always find my makeup-removing oil and rose water. A good SPF moisturizer for the day and a gentle, soothing cream for the evening. And most importantly: a good hairbrush! I never forget that. I can travel very light, but without my brush, there’s no way!”

How have your experiences helped shape your philosophy of well-being?

“Today, I see well-being in three dimensions: physical well-being— how I nourish my body, how I move, how I sleep, how I breathe;mental well-being —am I at peace? Am I constantly stimulated, or do I still know how to slow down?; and then energetic well-being. This is probably the aspect I’ve explored the most in recent years. Do I truly listen to the signals my body sends me? Do I know how to recognize what gives me energy and what drains it?”

Through my experiences—and especially through the practitioners I’ve met thanks to HOY—my perspective has become much less dogmatic. I find it fascinating to bring ancient practices into dialogue with what modern science is teaching us today about stress, sleep, and the nervous system. I no longer believe much in one-size-fits-all solutions. For me, well-being is above all about getting to know yourself well enough to understand what you need at any given moment.”

 

#seo: Hoy Paris

Beyond self-care and yoga, what else contributes to your well-being?

“The people I love—so much. Being surrounded by them, laughing, sharing a meal, having conversations that inspire me. And nature. Walking, being outdoors, feeling the sun, the cold, the water… And going barefoot! That’s really my dream: to be able to go barefoot all day long. I think we underestimate how much the simplest things can do us good. And then, creating things does me a world of good. Imagining a hotel, transforming a room, coming up with a concept, choosing a material, thinking about the experience someone will have… It can be very demanding professionally, but it’s also something that nourishes me deeply.”

#seo: Charlotte Gomez de Orozco

If you had to keep just one ritual for the rest of your life, which one would you choose?

“Movement, without a doubt. It doesn’t have to be a highly structured practice. It could be yoga, walking for an hour, stretching, breathing while moving, dancing, doing a few little jumps… But I deeply believe in getting the body moving again. Because when I move, I automatically come back into my body. And when I come back into my body, I step out of my head a little. Ultimately, it all comes back to HOY: today, here, now.”

What's the best beauty tip you've ever been given?

“Probably to learn to listen to my body before it’s forced to scream. For a long time, I tended to push myself, to do more, to keep going even when I was tired or stressed. My anxiety attacks were a pretty harsh way of realizing that the body always ends up sending us signals. Today, I try not to wait until I’m feeling bad to take care of myself.” 

And, on a much more practical level, I recently signed up for Jean Pélissier’s “40 Tips on Traditional Chinese Medicine.” I receive one video a week covering principles from traditional Chinese medicine and very simple practices to incorporate into my daily routine. It helps me reconnect with my body by taking care of it. For example, I discovered a practice involving small daily jumps or bounces, as well as exercises designed to stimulate lymphatic circulation. Since then, hardly a day goes by without me doing a few of them. It might seem silly, but I love the idea that self-care can also start with just thirty seconds in the middle of your bathroom!"

 

“Well-being shouldn’t be something you add to your schedule when you’re already exhausted. It should be part of how you structure your daily life.”

Has your perspective on beauty changed since HOY opened?

“A lot. Before, I worked out a lot, mainly for aesthetic reasons. After my anxiety attacks, that concern became much less important. I started yoga not to transform my body, but because I needed to feel better mentally. It completely changed my relationship with movement. I no longer exercise while wondering solely about how my body will look. I ask myself: How will I feel afterward? Calmer? More energetic? Stronger? Mentally clearer?”

“Today, my concept of beauty is much more closely tied to vitality. You can really tell from a person’s face when they’re sleeping well, eating well, staying active, happy, and feeling centered. Someone who has energy, who is present, and who feels good in their own skin radiates something that no product can truly recreate.”

 

#seo: Hoy Paris

What's on the horizon for HOY?

“So much has happened! The first major milestone just took place with the studio. After several years of collaborating with YUJ, we regained our independence this summer and launched our own HOY Yoga Studio, now in partnership with lululemon. This allows us to expand our programming to include not only yoga, but also Pilates, strength training, workshops, and experiences centered around movement and well-being.”

Our CARE approach is also evolving: rather than simply offering a list of massages or treatments, I’d like people to be able to come to HOY and say, “I’m exhausted,” “I need to regain mental clarity,” or “I’m very stressed,” so that we can guide them toward various appropriate practices. In particular, we work with practitioners trained in techniques rooted in Indian and Chinese traditions, as well as with more contemporary approaches."

#seo: Hoy Paris

"I want CARE to become increasingly accessible based on what each person needs, rather than on the name of a technique they may not necessarily be familiar with. More broadly, HOY remains a laboratory for me. The place has been around for six years, and my own vision of well-being has evolved tremendously over those six years. I want the hotel to continue evolving alongside it. And this philosophy is now shaping our other hotel projects, particularly the future five-star hotel on Rue Cimarosa. It’s not about replicating HOY elsewhere, but about applying what it has taught me: a hotel can be much more than just a place to sleep. It can truly influence how you feel.”

Follow Charlotte on her Instagram account @chagdeo, and to stay up to date on all the latest news from HOY Paris, head over here. 

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