Portrait
From makeup artist Dariia Day's makeup kit
An iconic makeup artist in the fashion world, Dariia Day knows exactly how to bring out the natural radiance of every complexion. For over 17 years, from Fashion Weeks to luxury campaigns, she has transformed makeup into a ritual of skincare, confidence, and self-care, blending finesse, elegance, and modernity. She tells us more about her vision of beauty and reveals the must-haves in her makeup bag!
Tell us about how you got started
“Ever since I was very young, I always believed I would become a makeup artist in the fashion industry. I’ve always been very ambitious and I never gave up. My journey hasn’t been easy. I arrived in Paris at 19 without speaking French, without knowing anyone, without even knowing where to sleep. It took me time and a lot of resilience to get where I am today. Things started to change after a year in Paris, during which I did a lot of shootings and test runs and built my portfolio.
One day, my school in Hollywood told me that I had been chosen as Student of the Year to go to Milan to meet with an agent and do fashion shoots with incredible photographers. That experience inspired me immensely and gave me the confidence I needed.
And it was during that trip that something incredible happened: I got a call from Dior asking me to be the makeup artist for their next makeup campaign with Emily Weiss. It was my first major campaign. After that, I did the makeup for an event with Maria Giulia Maramotti, who then booked me for all the Vogue shoots with Max Mara.
"My portfolio has become quite strong; I've signed with my first agency and have started climbing the career ladder."
What's in your make-up bag today?
“The Limitless Lash Mascara by Ilia is one of my favorite mascaras, in black and brown.
The BabyBlade Eyebrow PencilVictoria Beckham Beauty: naturally defined and well-structured eyebrows bring harmony to the face without ever weighing it down. I particularly love the shades designed for blondes in the Victoria Beckham collection.
The Lip BalmAugustinus Bader: an excellent moisturizing balm that I take with me everywhere.
The Lip Sketch Moisturizing Lip PencilIlia, shade Pampas: I use it on my lips but also on my cheeks for a fresh, creamy touch of blush.
The Tinted Moisturizer SPF 20Oh My Cream Skincare: for special occasions, or when my skin needs a little color correction. I really like that it also contains sunscreen.
The The Concealer Pen with TFC8®Victoria Beckham Beauty: I love concealers for targeting only the areas that need a little coverage.
And the Brightening Eye Gel Tata Harper : I use it as a daily eye cream, but also as a highlighter.”
What about your bathroom?
“I love Susanne Kaufmann bath and body oils. Since I was pregnant, I’ve also been using the body oil Mega OilTalm. For my face, in winter I use the Rich Cream by Augustinus Bader, the Radiance Serum from Oden, and recently the Quinque Eye MaskQuinque for a hydration boost around the eyes.”
How does your makeup bag change depending on the day or the season?
“In the winter, I use richer creams and balms. When it comes to makeup, I always like to keep a fresh, luminous look, so that doesn’t change much. When I love a product and it aligns with my vision of beauty, I stick with it for a long time.”
What's your routine for preparing your skin before applying makeup?
““With my clients, I like to devote at least 15% of the time to skincare. I use my hands and tools to massage the face, helping to relax, reduce puffiness, brighten, and hydrate. I often apply eye patches and a rich balm to the lips, and sometimes exfoliate the lips if needed. For me, this is the foundation of perfectly prepped skin, especially before an important event.”
What do you think is the one product everyone should have in their makeup bag?
“I’d say a concealer. A lot of people still mainly use foundation, even though it’s often not necessary to cover the entire face—the skin is already beautiful. With a concealer, you can target only the areas that need it and keep the rest of the skin fresh and radiant.”
Follow Dariia on Instagram at @dariiaday.
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