Lifestyle

The inspiring interview Jeanne Damas x Juliette Lévy-Cohen

To mark the launch of La Trousse de l'Eté Rouje x Oh My Cream Skincare, Jeanne & Juliette discuss entrepreneurship, their vision of beauty... and, of course, the story of this summer's must-have fashion & beauty collab! 

Has this love of beauty always been part of you?

Jeanne My mother passed on to me the simple, essential values of beauty. When I was very young, I understood that the sun could be very bad for my skin and my health: we didn't go out in the sun from midday to 4pm, and I've always used factor 50 cream. Even today, I include sun protection in my beauty routine every day of the year. I've also always loved to see the skin, the little peculiarities I call "perfect imperfections" and expression lines. I'm all for make-up that reveals rather than hides.

Juliette Juliette: I've always been passionate about beauty, as far back as I can remember. As a little girl, I used to sit on the edge of the bathtub and watch my mom getting ready before going out, chatting with her and trying on her products. I've always found her alluring without overdoing it, and she gave me a taste for "less is more", in skincare as in make-up: she taught me very early on the right gestures, to focus on the right products, to sublimate rather than camouflage. It was she who, at the end of my studies and when I had no idea what I wanted to do with my life, encouraged me to do what I loved, to finally listen to myself, and make my passion my profession.

When did it all start to happen, that little voice whispering in your ear that you should go into business for yourself?

Jeanne: I've always been a go-getter. Very early on, I trusted my tastes and instincts, and even tried to do things differently from everyone else. I began my career with theater, which I was passionate about, and I trained as an actor with Blanche Salant for 3 years. Then castings and a few projects... but very quickly I realized that depending on the wishes of others was the opposite of what made me happy and that I needed to create for myself, to choose, to surround myself. To be free. It was after this discovery that I began to think about creating my own brand.

Juliette Juliette: I feel like I've always been an entrepreneur at heart. I grew up in a family where setting up a business was pretty commonplace, and I wanted to be very free and independent myself quite early on. I felt trapped in my internships, frustrated at not being perfectly in tune with the decisions sometimes taken, oppressed at not having carte blanche. I quickly realized that I'd only be truly fulfilled if I had a lot of freedom to act. I'm also a very passionate person, and when I identified a gap in the beauty field I loved, I didn't hesitate to take the plunge.

Jeanne, tell us about your story with Oh My Cream?

Jeanne: I discovered Oh My Cream thanks to its very first boutique in the Marais, because it was the only place that sold my rather niche, natural products like Léonor Greyl or Joëlle Ciocco. These were brands I had adopted after going off the pill and realizing that my hormonal skin problems needed to be soothed by the most cleansing products possible. And a few years later, an Oh My Cream! opened around the corner from the Rouje boutique and became my almost weekly stop-off for advice, to test new products or buy gifts.

And Juliette, what inspires you about Rouje?

Juliette: For me, Jeanne embodies the ultra-chic, effortless Parisienne: everything I aspire to but can't quite achieve ;-) Her brand is a huge success, recognizable and unlike any other: I love her light, flowing dresses, retro prints and feminine cuts, and I've fallen for the "Les 4 Rouje"palette as soon as it came out!

How did the idea of collaboration between your two brands come about?

Juliette: Many of the girls in our team are fans of the brand and of Jeanne, so it was only natural that Fanny, our Communications Director, suggested she design and dress our famous Summer Kit. As Jeanne is an Oh My Cream customer and very knowledgeable about beauty, it was the perfect match!

How did you come up with this object and its print?

Jeanne I love having all kinds of pouches, boxes or vanities. I bought a lot of them in the Arles region, which I used as toiletry or make-up bags. This Provence feel was the inspiration behind these vanity cases with their fresh orange motif, which is one of our studio prints, as are many of our prints at Rouje.

Can you tell us what treasures are hidden there?

Juliette: I love the fact that every year this Summer Kit contains everything you need to go on vacation: no need to think when packing, it's all there, no more, no less! It includes travel-size double-cleansing essentials (including our legendary Cleansing Balm), essential especially in summer for effectively removing sunscreens, theReplumping Oil to nourish and illuminate the skin after a day in the sun, our shower essentials with the Cleansing Gel very refreshing Gentle Shampoo which can be used daily, and theConditioner to detangle and repair manes damaged by the sea and pool, and of course the Toothpaste.

My favorite? La SPF50+ Sun Care Cream for the body, whose cleansing filters respect the skin and the environment without leaving a white trace, in a 100ml format for use in the cabin, and whose creamy texture and summery fragrance I adore!

In the Rouje x Oh My Cream Skincare Kit

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