Portrait
Meet... Yasmin Sewell, founder of Vyrao
A fusion of perfumery and well-being, Vyrao is revolutionizing the world of perfumery with its holistic approach and energetic fragrances capable of balancing our moods. Meet its founder, Yasmin Sewell, who is passionate about well-being...
How does Vyrao establish itself as a wellness brand?
Vyrao is dedicated to holistic healing, using scent, color and emotion to promote it. It's much more than a perfume brand, it's a combination of creativity and energetic well-being. We place positive energy at the heart of our products. I imagined Vyrao to help us connect with ourselves.
I started with five fragrances because I believe in the healing power of the senses. Each product is designed to evoke positive emotions and enhance well-being, from the ingredients used and the way they alter your mood and emotions, to the colors chosen.
"I believe that in the future, more and more of us will understand and accept the influence of energy on our overall well-being. We'll know how to channel that energy, evacuate it, elevate it and work with it - and Vyrao is at the heart of that goal."
How did you go about designing each Vyrao fragrance?
Unlike traditional perfumes, our fragrances are designed around an emotion, mood or atmosphere, what it evokes in us and the sensations it triggers. We then channel this emotion through the most precious natural ingredients, ethically and sustainably sourced, each selected for its therapeutic benefits and ability to evoke positive energy. For our two most recent fragrances, I was fortunate to collaborate with IFF's Science of Wellness program, which draws on 40 years of scientific research to enhance the benefits of fragrances.
