If today, the beauty products put on the market have a lifespan of 2 and a half years, the active ingredients, such as Vitamins A, C and E lose their benefits after a few months, even when added to preservatives. Jasmi Bonnén decided to look for fresh alternatives to these active ingredients, effective formulas devoid of preservatives and other synthetic additives. She then imagined Nuori in 2015.
Eating fresh fruit and vegetables is healthier for us, so why not apply the same concept to our skin? This is the credo of the Danish brand. Nuori has rethought the entire process of developing a cosmetics product (formulas, production, packaging, distribution) to guarantee freshness, quality and maximum purity!