Pai Skincare: the preferred brand for sensitive skin

Your vision of beauty?

Sarah Brown: For me, beauty is about being the best version of yourself. It's not just about products, but accepting who you are, taking the time to do things that make you happy and focusing on your emotional well-being.

Tell us about your beauty routine...

Sarah Brown: I simplify my morning routine as much as possible, partly because I have two little ones, but also because when you have sensitive skin, the golden rule is "less is more"! A big splash of water, then I apply my rebalancing moisturizer: I've been using it for 10 years now, and it always gives me just the right level of hydration for my skin, while leaving me with an excellent base for make-up.

I also use our new Gentle GeniusBody Shower Gel. And for the colder months, I also apply Comforting Body Cream directly after my shower, on skin that's still a little damp. As the years go by, I find the texture of my skin a little less dense and finer, so a little extra hydration is never a bad thing.

For make-up, I use Lili Lolo mineral powder, Kjaer Weis Cream Blush and Charlotte Tilbury Full Fat Lashes mascara. I've finally found a natural mascara that doesn't give me panda eyes!

I take a little more time for myself in the evening. I close the bathroom door and devote 10 precious minutes to a warm bath, a mask... it's my time! Most of the time, I spend just a little more time on each step of my daily routine.

I always cleanse my face with the Gentle Cleanser, followed by a firming massage with our Squalene Night Face Oil, based on amaranth. It also contains organic rose and lime oils for a gentle yet deep sense of relaxation after a busy day.

Pssst! Any tips or secrets to share?

Sarah Brown: Yes, I use our BioRegenerate Wild Rose Oil in lots of different ways at home. In fact, I think everyone should have a bottle in their bathroom... Not only is it unstoppable for rebalancing and bringing clarity to the complexion, but it also really helps to boost the natural healing process. I also use it for stubborn pimples or even burns. My other secret is Dead Sea and Epsom salts: I add them directly to the bath water with a few drops ofLavender essential oil after a stressful day. These salts are rich in magnesium, a super-powerful stress-reliever!

And the latest innovation you're most proud of?

Sarah Brown: To pamper the skin of the little ones, Petit Pai is the Pai Skincare range dedicated to babies and toddlers, guaranteeing maximum tolerance for their delicate skin. Apple seed oil and mallow flower, as contained in the Cleanser and Face & Body Cream, intensely moisturize and soothe even the most sensitive skin...

Sarah Brown tells the story of the creation of Pai Skincare

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