Meeting with Lars Fredriksson, founder of Verso Skincare

What is your vision of beauty?

"Simplifying easy skincare, limiting the number of products - while being effective and results-driven. In Latin, Verso means to reverse; at Verso Skincarewe want to help skin go back to the way it was before. I'm convinced that with high-quality ingredients and well-formulated products, it's possible to achieve healthy, radiant skin while delaying premature skin aging." Verso Skincare offers essential, multi-functional products, formulated with carefully selected, science-based active ingredients for optimal results.

What inspired you to create Verso Skincare?

"Vitamin A is recognized as the gold standard for skin rejuvenation. The pure form of vitamin A is retinoic acid, an ingredient only prescribed by doctors and dermatologists. It's important to remember that all vitamin A derivatives eventually convert to retinoic acid via an enzymatic process; some are better, others less effective. With our technologies, Retinol 8 and NEAR 1, we saw the opportunity to offer highly effective vitamin A products suitable for everyday use, without side effects and/or discomfort to the skin."

Why did you decide to focus on retinol?

"I don't think there's an ingredient as well known and studied as vitamin A. Our philosophy is that everyone should use at least one vitamin A product, every day. We know that vitamin A has many benefits for skin rejuvenation and healthy skin. However, some skin types do not tolerate it and may experience discomfort or sensitivities when using it. Our aim is to provide products that are tolerated by all skin types, and with our ingredients, Retinol 8 and NEAR 1, we have a technology that is recognized as hypoallergenic."

"This has been a key factor in our development. The Verso Super Elixir with NEAR 1 has been tested on sensitive skin without any discomfort, and has been recognized as hypoallergenic. The Verso Night Creamformulated with Retinol 8 has been carefully formulated with soothing ingredients and is one of the products we recommend (along with Super Elixir) to people new to vitamin A."

"Everyone should use at least one vitamin A product every day in their skincare routine." - Lars Fredriksson, founder of Verso Skincare.

What distinguishes Retinol 8 Complex from classic retinol?

"Retinol 8 Complex is a unique vitamin A derivative. It is eight times more effective than standard retinol and is recognized for stimulating collagen production. What's more, it is 50% less irritating, making this technology a major ally in cosmetic skincare."

Can you tell us about the other special feature of your skincare products: their texture?

"We invest considerable effort in the laboratory to create products with a sensorial texture. An effective skincare product must not only treat the skin, but also offer a pleasant experience. A good texture improves both results and the overall pleasure that comes with using a product, as well as the experience with our brand."

Which Verso skincare products are a must-try?

"The advantage of Verso is that we don't just have one or two vitamin A products, but 11 different skincare products formulated from our vitamin A complex and tailored to every need and concern. Verso can easily be incorporated into your daily routine and combined with all the products in your routine. Our best-sellers are :

The Verso Super Eye Serum which not only targets fine lines, but also reduces dark circles and puffiness under the eyes.
La Verso Night Cream formulated with soothing ingredients, is the perfect night-time treatment.
The Verso Super Facial Serummy favorite skincare product. This creamy serum has a higher concentration of Retinol 8 to provide gentle, instant hydration while delivering the fantastic benefits of Retinol 8.
With Verso Super Elixiryou'll get brighter, more radiant skin and soft, moisturized skin thanks to carefully selected oils."

Iconic Verso Skincare

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