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Meet Lars Fredriksson, founder of the Verso Skincare brand
Created in 2013, Verso Skincare is a Swedish brand that reinvents retinol with its "Retinol 8 Complex". A real innovation, it's eight times more effective than classic retinol at the same dosage, and 2 times less irritating. Interview with Lars Fredriksson, founder of this Reverse Aging brand.
Why did you decide to focus on retinol?
"I don't think there's an ingredient as well known and as well studied as vitamin A. Our philosophy is that everyone should use at least one vitamin A product, every day. We know that vitamin A has many benefits for skin rejuvenation and healthy skin. However, some skin types do not tolerate it and may experience discomfort or sensitivities when using it. Our aim is to provide products that are tolerated by all skin types, and with our ingredients, Retinol 8 and NEAR 1, we have a technology that is recognized as hypoallergenic.
This has been a key factor in our development. The Verso Super Elixir with NEAR 1 has been tested on sensitive skin without any discomfort, and has been recognized as hypoallergenic. The Verso Night Creamformulated with Retinol 8 has been carefully formulated with soothing ingredients and is one of the products we recommend (along with Super Elixir) to people new to vitamin A."
"Everyone should use at least one vitamin A product every day in their skincare routine." - Lars Fredriksson, founder of Verso Skincare.
Which Verso skincare products are a must-try?
"The advantage of Verso is that we don't just have one or two vitamin A products, but 11 different skincare products formulated from our vitamin A complex and tailored to every need and concern. Verso can easily be incorporated into your daily routine and combined with all the products in your routine. Our best-sellers are :
- The Verso Super Eye Serum which not only targets fine lines, but also reduces dark circles and puffiness under the eyes.
- La Verso Night Cream formulated with soothing ingredients, is the ideal night care.
- The Verso Super Facial Serummy favorite skincare product. It''s a creamy serum with a higher concentration of Retinol 8 to provide instant, gentle hydration while delivering the fantastic benefits of Retinol 8.
- The Verso Super Elixiran oil-serum for brighter, more radiant skin and soft, moisturized skin thanks to its formula rich in carefully selected oils."
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