Why choose a liquid foundation?
Fluid foundation stands out from powder foundation by its light texture, allowing easy, even application. Unlike compact powders or richer creams, it offers greater adaptability, making it suitable for all skin types. Whether your skin is dry, oily, combination or sensitive, liquid formulas know how to adapt to your skin for comfort and beauty.
With a good liquid foundation, you can easily control the level of coverage. Whether you're looking for a light coverage for a bare-skin effect, or prefer a heavier coverage to conceal imperfections or redness, it's all possible. Thanks to modern technologies, they are often enriched with moisturizing agents, guaranteeing maximum comfort all day long.
The different finishes offered by liquid foundations
Depending on the desired result, the finish of a liquid foundation can vary considerably. A matte finish is ideal for oily or combination skin looking to control shine. Conversely, a luminous finish is ideal for dry or mature skin looking for radiance and freshness.
ReEvolve Radiance Locking Foundation RMS Beauty offers a luminous, comfortable finish, while helping to hydrate the skin.
The natural finish, on the other hand, is an excellent compromise for skins looking for a more discreet but equally effective make-up. When we make our selections, we take care to offer products with fine, light textures that fuse perfectly with the skin for an effortlessly sublimated complexion.
How do I apply liquid foundation?
Applying liquid foundation may seem tricky, but with the right gestures, the result becomes as natural as it is radiant. It all starts with a well-prepared skin: gentle cleansing followed by appropriate moisturizing help make-up adhere better, last longer and give a flawless finish.
There are several ways to apply foundation, depending on the desired effect: with a finger for a second-skin effect, with a brush for a more structured finish, or with a sponge for a blended, airy result. The key? Blend well, especially around the jawline, for an even, seamless complexion.
Our tips for a successful bare-skin effect
At Oh My Cream, we believe in authentic beauty, where make-up enhances without masking. The bare-skin effect is one of our essentials: a luminous, even complexion that respects the skin's natural texture. To achieve this, it's best to opt for a fluid foundation with adjustable coverage, capable of blending perfectly with skin tone. Above all, use sparingly: take a small amount on the back of the hand, then adjust as needed. Lightness often makes all the difference in avoiding a mask effect and preserving the complexion's radiance.
The beneficial properties of liquid foundations
Liquid foundations don't just do make-up: some go much further, taking care of the skin too. Enriched with moisturizing or protective active ingredients, they provide comfort and radiance all day long. Some even incorporate an SPF filter, for an even complexion while protecting the skin from the damaging effects of the sun and UV rays. This intelligent combination of skincare and cosmetics is particularly appealing to natural make-up enthusiasts, who are above all looking for skin-friendly products. This is why we favor options developed with natural or even organic ingredients, whenever possible without sacrificing performance.
Adapt your foundation to the season and the occasion
Just like keeping a skincare routine that changes with the weather or your activities, adjusting your foundation to the seasons can have a positive impact on the final look. During the warmer months, a light-textured foundation will reduce the risk of shine, while a moisturizing formula will be an ally during cooler periods.
Adapting your foundation to your desires (or to the occasion) is part of a well-thought-out make-up routine. Higher coverage and a luminous complexion for evenings when you want to shine, a light texture and a natural finish for days when you prefer discretion... It's all a question of the right dose and the mood of the moment.
Light coverage for a bare-skin effect
Medium coverage for a smooth, even complexion
Total coverage to hide all imperfections
Tips for choosing the right shade of liquid foundation
Choosing the perfect shade of foundation may seem complex, yet this step is essential to ensure a harmonious make-up result. At Oh My Cream, we always recommend testing shades in natural light, to avoid misleading artificial lighting.
Apply a small amount of product along the jawline and compare it to the colour your neck rather than your face. This method avoids visible differences between the face and the rest of the body, for an even finish. Thanks to our shade equivalence guideit's easy to find the shade that's right for you.
The importance of knowing your skin type
"Knowing your skin better is the key to choosing a foundation that really suits it. Dry, combination, oily or sensitive skin: each type has specific needs. For example, shine-prone skin will benefit from a mattifying formula to regulate excess sebum, while dry skin will prefer a texture enriched with nourishing active ingredients to prevent discomfort and dry patches.
Over time, skin evolves, and so do its make-up needs. For mature skin, it's essential to choose foundations enriched with anti-aging ingredients such as hyaluronic acid, peptides and ceramides. These ingredients help hydrate, plump and smooth the skin, while restoring its radiance and suppleness. Opt for light, fluid textures that blend harmoniously without marking fine lines, offering a natural, luminous finish.
By adapting your foundation to your skin type and specific needs, you not only maximize the aesthetics of your make-up, but also give your skin the care it deserves.
Durability and composition of liquid foundations
As consumer choices become more conscious, more and more people are looking for alternatives that are effective, healthy and environmentally friendly. At Oh My Cream, this commitment is part of our DNA: we select clean, sustainable formulas designed to take care of your skin... and the planet.
Our selection includes brands such as Ilia, RMS Beauty and Victoria Beckham Beauty, which are committed to clean, often vegan, cruelty-free formulas, packaged in recyclable, sustainable packaging.
A long-lasting product also means one that keeps its promises from morning to night. That's the advantage of liquid foundation: practical, sensorial and modular, it adapts to every make-up desire, from the most natural to the most sophisticated. By choosing the right texture and finish, you can reveal your skin's radiance without ever masking it - for a sublimated complexion, quite simply.
