Portrait
Meet... Christine and Niclas, founders of the CRA-YON brand
A passionate duo and true pioneers of perfumery, Christine and Niclas Lydeen transform fragrance into a colorful, creative and inspiring experience with their CRA-YON brand. Meet this creative duo who are changing the game.
It was during her studies at Studio Berçot in Paris that Christine first felt a strong emotional bond with scents. Through a friend, she met a perfumer who introduced her to the world of ingredients and compositions. Later, in Sweden, she met Niclas, who was pursuing a Master's degree in design. Together, they realized just how fascinated they were by scents.
What role does perfume play in our daily lives?
Perfume plays many roles in our lives. It's not just a luxury, it's a form of self-expression and a tool for well-being. Perfume can improve our mood, boost our self-confidence and even bring back memories. At CRA-YONwe believe that fragrance is an invisible superpower that reinforces our presence and helps us capture moments, making everyday experiences more meaningful.
You are both pioneers in the perfume world. How do you find the inspiration to continually reinvent perfume?
Inspiration comes from everywhere - art, nature, travel and even everyday life. We're constantly looking for new experiences and paying attention to the little details around us. By remaining curious and open to the world, we find endless sources of inspiration to reinvent and modernize classic olfactory families, creating new and exciting scents that resonate with everyone's emotions and lifestyles.
"Everything we do at CRA-YON is designed to inspire joy, curiosity and good feelings. It's first and foremost a state of mind. We believe that enhancing our senses goes beyond products; it's a way of being. It's about being present in the moment, appreciating our senses and being curious about the world around us".
Why did you decide to create mixed fragrances to suit every mood and state of mind?
We believe that fragrances should be versatile, just like our moods and states of mind. The CRA-YON COLLECTION collection comprises 10 unique fragrance compositions, each with its own individuality (Editor's note: Oh My Cream currently offers 5). All fragrances are designed to be combined and layered, offering infinite possibilities and enabling our customers to choose a scent that matches their state of mind at any given moment. This approach allows everyone to make scents their own, using them as a tool for personal expression and emotional well-being, to enhance their daily experiences.
What advice would you give us to help everyone find their own olfactory signature?
In fact, we invite everyone to abandon the old concept of searching for a single fragrance. It often complicates and limits things. Why wear the same perfume every day when you can ask yourself: "How do I want to feel today?", and then dig into your perfume cabinet to find the mood and scent that will match the mood of your day.
