Meet Estée Lalonde, founder of Mirror Water

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What's your vision of well-being?

Many people think of wellness as 6am workouts, overpriced green smoothies and unrealistic routines. Personally, I find that the world of wellness can be overwhelming, and it often makes me feel even worse about myself. The opposite of what wellness should be all about.

For me, wellness and taking care of yourself means approaching life in a thoughtful and deliberate way. It means listening to your intuition and taking the time to put your well-being first, whatever that means for you. While there are no hard and fast rules when it comes to well-being, in general, my goal is to be more present andenjoy life's simple pleasures. Life is made up of ups and downs, and it's important to go through all the emotions that come with them to feel good.

How did this philosophy influence the creation of Mirror Water?

I grew up in Canada, so naturally I've always relied on the healing power of nature to help me calm down and feel grounded. I've suffered from anxiety and depression since I was very young, and it took me years to understand this aspect of my personality. I'm someone who needs a lot of time to regulate my emotions. Taking the time to rest and relax is essential for my mental health. I've noticed that when I don't take the time to relax, I feel unbalanced and disconnected from myself.

I know I'm not the only one who feels this way, and as our lives become more and more stressful, it can be incredibly difficult to carve out this time for ourselves. Taking a long, hot bath always brings me incredible comfort - it's my comfort zone to step back and admire my day, my week, my month and even my year, and reflect on how I really feel. The comforting warmth of the water instantly relaxes my body and I like to let myself go in this way at least once a week. Bathing is a self-care activity thatcan be easily integrated into my busy week and I can confidently say that I have never regretted taking a bath.

What are your favorite Mirror Water products?

La Smooth Body Oil Mirror Water will always hold a special place in my heart. It's our ultra-nourishing body oil and our ultimate bestseller. With Smooth Body Oil, I wanted to create the non-greasy body oil of my dreams, combining nourishing yet stimulating essential oils like bergamot and vetiver. It's hard to describe how good it smells without trying it yourself! In fact, we've released a mini version - perfect for vacations!

Why did you decide to offer body care rather than skin care or make-up?

Working in the beauty industry for almost 15 years has allowed me to discover many different products. I love make-up and skincare, but for me body care and bathing are something special. It's unique because it's something you enjoy just for yourself.

I know that whenever my mental health goes wrong, my bathtub is my favorite place to relax and unwind. It's like a healing space for me. I wanted to create the Mirror Water universe to let people know that they're not alone in needing this.

When I think back to the pandemic (which is when I started working on Mirror Water), I was in the bath every day. It was during this period that I was able to make the connection between my career and the community I had created. It was also then that I understood the importance of mental health, as well as the power of bathing rituals and connecting with one's body.

Why put mindfulness at the heart of your brand?

I recently read a statistic that 56% of young adults say they feel stressed most of the day. I know what it means to be stressed, and I've come to realize over time that there may be a way of living that doesn't involve being so stressed.

Mirror Water is leading the way in emotional body care, redefining it as an essential aspect of self-care, where taking care of your body is synonymous with well-being. Our products aren't a cure-all, but they do encourage people to put their well-being first in order to feel a little better. Mirror Water is here to help you relax.

How do you manage to keep time for yourself?

It's hard, but I've been self-employed for a very long time and I've found what works for me. First of all, I really try not to work at weekends, which is hard with everything I have to deal with, but I have to practice what I preach for the sake of my sanity! Most weekends, I go for long walks in the forest with my dog Effie, take yoga classes and enjoy long baths.

I also like to go for walks in the morning, at lunchtime and in the evening with my dog. During the working week, it's a great excuse to get out of my apartment and discover the world. I like to stretch: I try to stretch behind my desk throughout the day, which always helps me feel better. I also like to meet up with friends for a glass of wine in the evening (not every day), but I'm a great lover of good food and conversation.

The next step for Mirror Water ?

I'd love to know! Launching Mirror Water two years ago was an incredible experience. I've learned a lot about myself and I'm very excited about the future of the brand. I'd like to create bespoke massages with our body oil and we'll be launching some very exciting products soon. I'd also like to develop the articles on our website to make it a real wellness resource center.

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