lifestyle

Interview with Valérie Grandury, founder of Odacité

From the genesis of Odacité to her favorite wellness rituals, Valérie tells us all about it...

A pretty French-sounding name and 100% made in California... Can you tell us more about Odacité? 

Odacité was born in 2009 in Topanga, a sublime canyon between Los Angeles and Malibu... It's a brand with Franco-Californian DNA (I was born in Paris but I live in Los Angeles), and a pioneer of the "clean beauty" movement.clean beauty". My brand was born of a desire that became vital the day I had breast cancer. The urge to reinvent everything in order to live healthily, to go back to basics, and to get rid of everything that pollutes us, starting with what I put on my skin every day. I wanted to create a brand whose name speaks of the audacity to defy convention, by daring to imagine skincare products that reconcile the best of French cosmetic standards with the Californian desire to live as close to nature as possible.

In fact, Odacité is the best of both worlds! On the one hand, the healthy-green California lifestyle "and on the other, the extraordinary expertise of French cosmetics. The result is formulas that awaken the skin's vitality, while respecting our health... and this wonderful planet we live on.

"My brand was born of a desire that became vital the day I had breast cancer. The desire to reinvent everything in order to live healthily, to get back to basics."

#seo : odacité founder

What also characterizes Odacité is its commitment to environmental protection... 

 For me, there's no such thing as "clean beauty" without a deep commitment to respecting the environment. This eco-responsible approach is one of Odacité's founding values, and our approach is global: glass packaging (with a zero plastic ambition as soon as we find an alternative to pumps), FSC-certified paper for our boxes, organic sourcing to support sustainable agriculture (which uses neither toxic fertilizers nor bee-killing pesticides)... And finally, a program to offset our carbon footprint by planting thousands of trees every year. By 2020, we will have planted 20,000 trees!

#seo : odacité

You've made a name for yourself with these little multi-tablet serums! How do we know which one is right for us? 

Every person and every skin is unique, and our skincare products should be too. The Sérums Concentrés are based on this principle, making it easy to create a customized skin care product in symbiosis with your uniqueness. Each Sérum Concentré is a megadose of targeted active ingredients. The weather, stress levels, hormones, sleep quality, diet and pollution create specific problems. So, to achieve beautiful skin every day, you need to be able to personalize your skincare routine.

With Concentrated Serums, we've simplified personalization by identifying 18 main skin problems and creating a targeted serum for each one. Simply choose the 2-3 serums that match your skin's needs, and add them to your routine to amplify results. Super-simple to use, they can be applied alone as an intensive serum, or as a booster for your cream to boost its concentration of active ingredients.

What's the perfect treatment for discovering Odacité?

Concentrated Serums are a very easy and transformative entry for the skin. No need to change everything, just add them to your existing routine, and they'll revitalize it and give it an incredible punch. The BL+C Anti-Blemish Concentrate Serum is our worldwide best-seller and has won numerous awards. You can accompany your Serum Concentrates with the Oleosome Moisturizing Cream to immerse your skin in long-lasting hydration.

For me, a ritual adapts to the time I have available. It can be as simple as washing my hands in full awareness, feeling the water running over my skin in gratitude for having access to this running water. When I wake up, I like to feel the Gua Sha glide over the tired features of a too-short night, smoothing my face in just a few minutes.

At the office, in front of my computer, a little Immortelle + Aloe Mist to refresh my complexion and escape for a few seconds to the fields of Corsican immortelle...

 Finally, more elaborate, at the end of a tiring day, a bath with Mood Cleansing Bath Salt to banish all traces of stress. Then apply Rose Bioactive Scrub to my face, letting its magical fragrance carry me away. While the scrub's enzymes work their magic, massage my shoulders and décolleté withJasmine Whisper body oil, with its intoxicatingly joyful jasmine aroma! Rinse off the scrub, then apply my Crème de la Nuit and slip into my cosy bed, accompanied by a cup of verbena, to begin a 100% regenerating night.

Our Odacité selection

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