In the bathroom of

Lindsay Azpitarte, founder of the eco-conscious brand Ulé

The latest nugget to join our beauty shelves, Ulé has won us over with its approach to in & out beauty and its nature-tech skincare with active ingredients grown on the brand's own vertical farm. Meet the founder of this eco-conscious beauty brand, Lindsay Azpitarte.

Hello Lindsay, what do you do for a living?

My name is Lindsay, I'm Franco-American and I created the Ulé brand! The idea of creating a brand came to me over 3 years ago. I wanted to create a brand that really corresponded to my own values, which are also values that I think are important for many people today, around eco-consciousness. I wanted to have an eco-responsible brand, but without, of course, putting aside all the aspects that are important to us, such as naturalness, scientifically proven efficacy and sensoriality.

"Ulé in 3 words... I'd say eco-consciousness, sensoriality and efficiency. "

#seo: lindsay azpitarte

What's your vision of beauty? 

Being beautiful means having self-confidence and simply feeling good. I believe that cosmetics not only improve the appearance of our skin, but also help us to find little pleasures in our daily lives that give us a moment to ourselves. Beauty is also a holistic gesture, because what we eat or our lifestyle habits have as much impact as what we apply to our skin. It's a whole. But we mustn't fall into the trap of striving for perfection. It's all a question of balance. That's what beauty and joie de vivre are all about! 

What are the most important things you do to look after your skin?

At night, the skin 'works' and eliminates toxins, so in the morning, I cleanse my skin. Then I apply Le Beau Reset Ulé to refresh, moisturize and regulate my skin's pH before applying my serum. I always finish with a cream, which will keep the skin barrier in good shape and enable it to protect the skin from external aggressions and keep what's good (the active ingredients) in the skin. I always give a quick massage at the end of each treatment. In just 2 minutes, it's all over. In the evening, after my double cleansing, I apply a serum depending on what I feel my skin needs (nutrition, boost). In case of particular dryness, I apply Avoir it All Ulé for instant radiance and a rested face.

#seo: avoir it all ulé

What's your favorite Ulé product?

My favorite product... I admit, it's hard to choose, but if I had to choose, it would be Oh La Plump and Avoir it All. By using both, you're going to have glowing, radiant, well-moisturized skin. But if you're new to Ulé and want to start with a product, I personally recommend Avoir it All. It's a product that can be eaten to nourish the skin from within, and applied to the skin for intense nutrition.

Any beauty tips? 

 Sport, sleep, a balanced diet and drinking lots and lots of water. But also, having fun, seeing friends, partying. It's good for the spirit.

Ulé selection

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