lifestyle
Meet... Susanne Kaufmann, founder of the pioneering clean beauty brand
It's one of the (truly) cult brands on our shelves. Susanne Kaufmann is the pioneer of clean beauty. A brand with sensorial, creamy best-sellers that we adore, and recently reformulated to be all the more clean, sustainable and responsible. Meet founder Susanne Kaufmann to discuss ethical commitment, reformulations and best-sellers...
"The power of nature continues to inspire me."
The brand celebrated its 20th anniversary this year. How would you say it has evolved since its creation?
"I'm extremely proud of the growth of our brand and spa, with people now discovering us on a global scale in Europe, North America and beyond. Our recent exciting collaboration with the Byredo brand has also enabled us to reach a new audience and create a fragrance, a personal passion of mine. However, as we continue to grow, we will always remain true to the DNA and ethos of our brand."
"For us, this new minimalist orientation is the quintessence of luxury."
How do you see Susanne Kaufmann' s future?
"New research and scientific developments are constantly paving the way for new sustainable initiatives, and we are committed to implementing the best methods for our products and services. Currently, our next step is to grow our own ingredients, which will enable us to further reduce our footprint on the Earth."
Do you still have questions about a product or would you like to go further in your beauty routine? Write to us at contact@ohmycream.com, our beauty coaches will be delighted to help you. You can also book an appointment via this link link for an online consultation to speak directly with one of our experts and carry out a skin diagnosis.
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