lifestyle

Meet... Susanne Kaufmann, founder of the pioneering clean beauty brand

It's one of the (truly) cult brands on our shelves. Susanne Kaufmann is the pioneer of clean beauty. A brand with sensorial, creamy best-sellers that we adore, and recently reformulated to be all the more clean, sustainable and responsible. Meet founder Susanne Kaufmann to discuss ethical commitment, reformulations and best-sellers...

#seo : susanne kaufmann

Susanne Kaufmann is Oh My Cream's cult green brand. Why was it important for you to create a clean, sustainable, eco-responsible brand? 

"Sustainability, the use of renewable resources, science and intelligent product design have been central to the development of our skincare range for almost two decades. For us, a sustainable approach must encompass conscious production, innovations in sustainable packaging, environmentally friendly manufacturing processes, and a deep respect for nature and people. This has always been our philosophy. It's always been about seeing the whole picture."

Where does your commitment to respecting nature come from? 

"Growing up in the Austrian Alps, I was surrounded by beautiful nature and have always been fascinated by plants and the healing powers they possess. The power of nature continues to inspire me, as evidenced by our use of responsibly sourced ingredients and local production. I believe that if we draw from nature, we must also preserve it."

"The power of nature continues to inspire me."

The brand celebrated its 20th anniversary this year. How would you say it has evolved since its creation? 

"I'm extremely proud of the growth of our brand and spa, with people now discovering us on a global scale in Europe, North America and beyond. Our recent exciting collaboration with the Byredo brand has also enabled us to reach a new audience and create a fragrance, a personal passion of mine. However, as we continue to grow, we will always remain true to the DNA and ethos of our brand."

#seo: deep cleansing oil

You're bound to have your favorites among all Susanne Kaufmann skincare products...

"I swear by double cleansing every morning and evening, as a second cleanse penetrates deeper into my pores to remove impurities. For my routine, I start by applying our Deep Cleansing Oil on my face, neck and décolleté. Then I apply Purifying Cleaning Gel on top and gently lather, which I also enjoy as a moment of relaxation. I also love taking baths as a wellness ritual, and use our Oil Bath for the Senses. Oil Bath for the Senses to help me relax and relieve stress after a busy day."

What if you had to choose just one to take care of yourself this winter? 

"In winter, it's really important to maintain the skin's lipid and moisture balance. If either of these two factors is neglected, skin can become rough, irritated and tight. Turn to rich creams, such as our Body Butterto soothe irritation and provide long-lasting hydration."

"For us, this new minimalist orientation is the quintessence of luxury."

#seo : susanne kaufmann

You recently redesigned your formulas and packaging. Why was it important for you to make these changes? 

"As a brand, we have to take responsibility for our impact. This is what inspired us to go back to basics for our packaging, reducing packs as much as possible to make them as sustainable as possible. For us, this new minimalist orientation is the epitome of luxury and makes us a leader in natural, high-performance and responsible skincare."

And for our customers who swear by Susanne Kaufmann, what's the difference? 

"We've reworked our formulas with new intelligent ingredient complexes sourced nearby in Austria and Switzerland, reducing the distance between the source of ingredients and our production site, and thereby reducing our carbon footprint."

How do you see Susanne Kaufmann' s future?

"New research and scientific developments are constantly paving the way for new sustainable initiatives, and we are committed to implementing the best methods for our products and services. Currently, our next step is to grow our own ingredients, which will enable us to further reduce our footprint on the Earth."

Susanne Kaufman's selection

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Do you still have questions about a product or would you like to go further in your beauty routine? Write to us at contact@ohmycream.com, our beauty coaches will be delighted to help you. You can also book an appointment via this link link for an online consultation to speak directly with one of our experts and carry out a skin diagnosis.

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