Meet... Susanne Kaufmann, founder of the pioneering clean beauty brand

"Sustainability, the use of renewable resources, science and intelligent product design have been central to the development of our skincare range for almost two decades. For us, a sustainable approach must encompass conscious production, innovations in sustainable packaging, environmentally friendly manufacturing processes, and a deep respect for nature and people. This has always been our philosophy. It's always been about seeing the whole picture."

"Growing up in the Austrian Alps, I was surrounded by beautiful nature and have always been fascinated by plants and the healing powers they possess. The power of nature continues to inspire me, as evidenced by our use of responsibly sourced ingredients and local production. I believe that if we draw from nature, we must also preserve it."

"As a brand, we have to take responsibility for our impact. This is what inspired us to go back to basics for our packaging, reducing packs as much as possible to make them as sustainable as possible. For us, this new minimalist orientation is the epitome of luxury and makes us a leader in natural, high-performance and responsible skincare."

"We've reworked our formulas with new intelligent ingredient complexes sourced nearby in Austria and Switzerland, reducing the distance between the source of ingredients and our production site, and thereby reducing our carbon footprint."