How to choose the right shampoo for your hair for true effectiveness?

If there's one product everyone has in their bathroom, it's shampoo! Although its use dates back to Ancient Egypt, the basics haven't changed that much since, in order to eliminate impurities (mainly dust, pollution and sebum), every shampoo is made up of a detergent. Nowadays, it's mainly the large family of sulfates that does the job...

The problem is that not all sulfates are created equal, and some are more irritating than others. So, over time, "ammonium lauryl sulfate" or "sodium laureth sulfate" (the most commonly encountered) can end up irritating the scalp, causing itching and dandruff, as well as drying out lengths and ends.

To avoid this, you can turn to an organic or natural shampoo or natural shampoo, a category that favors gentler, more environmentally-friendly detergents such as coconut derivatives. Finally, it's best to avoid shampoos containing silicones, a real plastic that envelops and smothers each strand of hair with a plasticized layer: while it gives the illusion that hair is shinier and stronger, it's really just that... an illusion.

To get 100% benefit the effectiveness of your shampooall it takes is the right gestures! To begin with, always take a small amount of product: a dab is enough, preferably mixed on your hands (and not directly on the scalp). not directly on the scalp). Next, apply shampoo first to the forehead, then to the nape of the neck and the top of the head, finishing with the temples. A little tip If you don't think you've applied enough shampoo, you can add a trickle of water to start with, which is often enough to avoid having to add more.

Gently massage the scalp with fingertips (no more washing-machine effect). There's no need to rub shampoo into the lengths and ends: as you rinse, it will clean them. Then rinse, and for the more adventurous, finish with a splash of water to tighten the scales and add shine. After rinsing, hair should glide under your fingers. Then you can move on to using a conditioner or ahair mask as required.

It's important to remember that we never use our products at the roots of our hair, as this can weigh it down, so we stick to the lengths and ends. The only exception may be frizzy hair, whose scalp is generally dry, so it can be relieved. Wait a few minutes, then rinse with plenty of water, preferably not too hot (and again, ideally, finish with a splash of cold water). If your hair is very dry and damaged, you can also apply an oil to the entire head and leave it on for a few minutes to several hours, before rinsing with shampoo.