Jane Iredale, the make-up ally for sensitive skin

It has become a must for intolerant skin and the Holy Grail for skin prone to redness or pimples, Jane Iredale has, in just a few years, conquered the hearts and skins of beauty-addicts. It was while she was a casting director and producer that Jane Iredale realized that many of the actors she worked with had skin problems that were aggravated by makeup. She then imagined a simple product that would revolutionize the beauty industry, the one we no longer present but which is called PurePressed SPF20. Quickly adored and adopted by dermatologists, estheticians, plastic surgeons and makeup artists, Jane Iredale became the clean makeup brand that we adopt with our eyes closed.

PurePressed SPF20, a mineral foundation in pressed powder form, is a must-have and now has a cult following. It beautifies the skin while providing medium UVA protection. Rich in micronized minerals and antioxidants, the formula is water-resistant and reduces UV damage, nourishes and calms sensitive skin. Skin is hydrated, fine lines smoothed, pores blurred and imperfections camouflaged. A make-up nugget that promises to conquer the hearts of skin that avoided make-up with these 19 shades.