Lifestyle

Letter to all moms from Kenza, founder of Talm

For Mother's Day, we gave Talm brand founder Kenza Keller carte blanche to talk about her relationship with beauty and motherhood. In her letter, she addresses all the moms and women who have enabled her to create the brand of her dreams.

To all mothers

Initially, this article was going to be about my relationship with beauty and well-being, and perhaps even some of my tips or daily routines... But I've been thinking about it for several weeks now, without managing to find an angle that seems interesting or relevant. And finally, after turning the question every which way, I thought of you. 

I thought that instead of talking about myself, I'd like to talk to you.

You, the moms, the ones who have been moms for a long time or just for two minutes, the mothers-to-be, the ones who are pregnant, the ones who can't take it anymore or are desperately trying, the ones who have only been pregnant for a short while before it all came to an abrupt halt. Those who, along the way, have encountered bereavement, illness, the unexpected... It's to you that I want to write. You, the brave, the tired, the beautiful, the acne-ridden and the radiant, the lonely and the well-cared-for, the full-bellied, the empty-bellied, the sagging breasts, the full of milk, the lion-haired and the very sparse. This article is for you.

My name is Kenza Keller, and I founded Talm 2 and a half years ago.

Talmis a skincare brand I came up with when I was pregnant with my first daughter. My aim? To be by your side and support you from the very first day of your pregnancy, after childbirth and, why not, throughout your entire life as a mother, with products of unprecedented quality, specifically designed for pregnant and breastfeeding women (not just compatible!), and therefore of exceptional rigor, 100% safe and ultra-sensory, respectful of your health, that of your babies and your family.

So, for the past 2 and a half years, you and I have been talking a lot, on an almost daily basis: in the evenings, at weekends, on public holidays, on the way home from a party or during your lunch breaks.... First, to answer your questions, your "in what order should I do my routine?" and your "but what REALLY works to avoid stretch marks?" or "is it ok to apply my oil before breastfeeding?" or "for how many months can I do the hair treatment because it works really well on me?".

From functional questions, we quickly moved on to more existential angles: some mornings, you told me you'd seen those two little blue lines appear: "I'm telling you, I haven't announced it yet, but this is it, I'm pregnant at last", or your sorrows: "I was still pregnant yesterday, but tonight, it's over". you've sent me photos of your babies at the maternity ward, you've thanked me (even though I didn't do anything), we've laughed, we've cried, we've hoped, together. 

So I wanted to say thank you.

For being part of this story, for getting on board and helping me live this adventure, which saw me leave a very comfortable and reassuring job a few years ago to finally launch myself and create the brand of my dreams. 

Thank you for putting your trust in me, for your ever-growing number of orders, recommendations and gifts. Thank you for writing to us, often to congratulate us, or to help us progress, and thank you for always inspiring us. Thanks to you, we want to surpass ourselves, reinvent ourselves and continue to offer you much more than just beauty products

I can't wait to experience the rest of Talm with you.

Take care of yourself, you deserve it. 

Kenza

Photo credit: Charlotte Leonardi

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