Meet Kenza Keller, the woman who reinvents maternity care

My name is Kenza and I am the founder of TalmI live in Paris, I have two little girls and I'm passionate about the world of skincare, beauty and well-being... Needless to say, I'm also a very (very) loyal Oh My Cream customer.

When I became pregnant with my first daughter, I realized that it was very difficult to find products that were really reassuring for pregnancy. I spent an inordinate amount of time trying to decipher the ingredients, to find out what I was allowed to use and when. what I was allowed to use and at what stage of my pregnancy.. I realized that there was a real need to develop products that were reassuring and healthy, from the first day of pregnancy right through to the post-partum and even during breastfeeding.

I trained in perinatal massage after leaving my job as Marketing Director in the luxury goods industry. The world of maternity was a revelation for me, and I wanted to offer a holistic experience: skincare products used within innovative massage protocols that were truly adapted to the needs of expectant and new mothers - it really infused my vision of entrepreneurship, and I could talk about it for hours!

Formulating the first three Talm products was a real challenge. I wanted everything at once: safety from the very first day of pregnancy, effectiveness to accompany all the upheavals undergone by the body, but also an eco-responsible dimension and the notion of sensoriality. I wanted products that would make you feel good in your skin, that smelled good and that could help you have a life by penetrating quickly and without interfering with your daily life as a woman.

For the body:

Body exfoliation is something we don't necessarily think about - I'm of Moroccan origin and it's a cultural thing where I come from! If you can, take a trip to a hammam not far from your home - I love the Hammam Medina Centervery clean and welcoming, you can enjoy a body scrub with black soap and the steam bath is scented with mint essential oils, really, really pleasant - (but avoid if you're pregnant). 

At home, it's easy: opt for a fine-grain scrub or an exfoliating glove, perfect for getting rid of dead skin and refining skin texture. This ritual is ideal for optimizing the effectiveness of your body care products, to be applied after a shower. I recommend Mega Oil Talm, which I use daily (although I'm neither pregnant nor post-partum): my little secret is to apply the care oil when my skin is still slightly damp, to create a nourishing emulsion that's extremely pleasant and easy to massage in.

My new JOMO routine or the "joy of missing out" ! I'm trying to integrate this little "unplugged" routine of total disconnection a few times a week. I've completely lost touch with the latest TV series to watch, and no longer know the latest places to go dancing, so I'm replacing binge-watching and socializing with a little unplugged routine!  

In a nutshell: 

• In bed by 9pm (I know, it's really early)

• No more screens or scrolling after that time (I'm happy to slip into clean sheets with comfortable pyjamas, I've found time to read again, I've even invested in a small clip-on reading lamp, the simple pleasures!) 

• Sleep 8/9 hours to recharge batteries 

• Get hooked on infusions (I'm loving Dijo 's at the moment) 

After a few months of this routine, I feel calmer, sleep better, my PMS has clearly improved and, above all, I feel like I've really disconnected, taken a step back and no longer have to endure the constant notifications and fatigue.

Hydration is the new meditation! Have you ever thought of your hydration ritual as a moment of meditation? I've never succeeded in meditating, despite all my efforts and several attempts, albeit supported by persevering and talented women like Eugénie Lambert Buckstein(editor's note: founder of Bloom, a Paris-based meditation studio), but what I finally realized was that my little moment of mind/body connection already existed, and that's the 5 minutes in the morning, 5 minutes in the evening that I devote to religiously applying my mists, serums and other "magic" creams, as my daughters would say. Thinking about everything, thinking about nothing, but above all massaging my skin, feeling its roughness, its relief, the passing of time, cuddling it without wanting to tame it.