Backstage OMC
Oh My Cream Skincare reaches out (at last!) to men
Because men also want to take care of their skin, and it's about time they stopped stealing our favorite products, Oh My Cream Skincare unveils a routine specially designed for them (but not only!) in 3 simple, effective steps. Follow the guide, we'll tell you all about it.
At last, a range for men!
Purifying cleansing gel
A shielding moisturizer
A refreshing eye contour
Three questions to Flore, Oh My Cream Skincare Development Director, about this new men's range.
Why did you decide to launch an Oh My Cream Skincare range for men?
We can all say we've had the experience of an exchange with a friend, companion, father, brother, etc. who was lost when we asked them how they looked after their skin. They don't know where to start, what gesture(s) to adopt and often often act in reaction rather than prevention. Thanks to numerous interviews with the Oh My Cream teams, as well as with our customers and their families, we were able to understand their needs and develop 3 simple, effective and easy-to-adopt products for a single routine that does it all.
What can you tell us about this range?
We were determined to start with the essentials, in response to the quest for simplicity. But it was also important to us to pay particular attention to an issue to which men all seemed very sensitive: preventing the first signs of aging. And we still have many other ideas to enrich this range...
Who is this range for?
This range was designed for men, but the formulas developed are universal and suitable for all skin types. So women can use it just as well! The whole team has already adopted the 3 products ;-)