Backstage OMC

Rowse minimalist, raw and natural skincare products

Bound by their personal values and a deep respect for the environment, Nuria and Gabriela co-founded Rowse to celebrate raw beauty. Here's how the brand came to be, the vision of the two women and their must-try cult products.

How was Rowse born?

Nuria: Rowse was born in Paris in 2019, and a mutual friend introduced us. That first meeting with Gabriela and me gave rise to the desire to create a project together. What we had in common a passion for plants and an immense respect for the planet. So we decided to create a brand of plant-based cosmetics. And we quickly realized that the purest thing you can extract from a plant is its oil.. That's how our first product, l'Huile Corps d'Hiver, was born.Winter Body Oilwhich is still a best-seller today.

Was it an obvious choice to create a brand that respects the environment?

Gabriela A big yes! But above all, I think it's important to say that Rowse is a human adventure. We're three women in this project: Nuria, Lamia (who's our product manager and the brains behind the Rowse formulas), and me. What has always driven us has been to be able to create a project that made sense to us: as women and as mothersand to have the freedom to choose ingredients that are both good for our skin and good for the planet.

How did you become interested in holistic beauty rituals?

Nuria Rowse is not just a cosmetics brand: it's a way of life that suggests taking care of yourself in all aspects of daily life.. At the end of the day, we pay attention to what we eat, what we do for sport, what we put on our skin, and it's all part of our beauty ritual. For us, the connection you have when you use our products is very important. That's why taking time for yourself, connecting with nature and plants through our products, and having that almost therapeutic feeling, is so important. that almost therapeutic feeling is what counts most..

What are the 3 must-have Rowse products?

Nuria I love Super Volume Solid Shampoobecause it contains shikakai, an ayurvedic powder very effective for purifying the scalp and for its lemony scent that wakes you up! I also love our Mandarin Cleansing Balm which transforms into milk on contact with water. A true sensory pleasure... And the Regenerate Night Serum with its strong antioxidant power which gives me a healthy glow and plumped-up skin in the morning.

Gabriela And I loveEau de Néroli for its floral scent and its toning effect on my skinand theHemp Oil for its repairing and regenerating properties. I combine them and my skin is perfectly moisturized. And theWinter Body Oilbecause it's our first product, so it's a bit of a darling... It contains rhodiola extract, an adaptogenic plant with protective and anti-stress properties, nourishing oils and a scent that transports me to the forest. a scent that transports me to the forest !

Our Rowse selection

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Beauty file

How was Rowse born?

Was it an obvious choice to create a brand that respects the environment?

How did you become interested in holistic beauty rituals?

What are the 3 must-have Rowse products?

Our Rowse selection

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Read also

These 13 green treatments that really work

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