beauty

5 good reasons to go make-up clean now

What's the point of having an impeccable skincare routine if it's going to ruin our efforts every morning?

1. Because your current foundation doesn't really really care of your skin.

Certain ingredients are "magic" for a foundation that's at the top of sensoriality. Except that... Dehydration gradually sets in, as do sensitivities and - oh supreme misfortune! - pimples. In short, this explosive cocktail condemns you to the famous vicious circle of "the worse it gets, the more I use".

The "bare skin" effect is yours with Ilia: its second-skin effect instantly evens out, blurring small imperfections and fine lines, while moisturizing the skin. Simply put, the more you apply, the less you need! And if you're looking for more coverage and matte finish, Purepressed Base is just the thing.

  • Active ingredients to avoid: denatured alcohol (alcoohol denat.) in high doses, ultra-processed silicones (end in -iloxane or -icone), mineral oils (paraffinum liquidum), synthetic fragrances.

2. Because without knowing it, you're tasting ingredients you'd frankly never want to eat. 

All lip products are inevitably ingested. Fortunately, this is all done in small quantities. But while we're at it, we might as well avoid petrochemical-derived substances and other goodies... 

This new-generation lip gloss with a balm finish brilliantly enhances all lips, adorning them with a veil of color and shine. Glosses are more than ever the make-up trend of the year, so now's the time to get back into it ;-) 

  • Active ingredients to avoid: hydrocarbons (ozokerite, paraffinum liquidum, microcrystalline wax), cyclopentasiloxane, parabens.

3. Because your eyelashes need strengthening too. 

The trouble with some mascaras is that we tend to apply a double dose when we find that our lashes are fragile, or even worse, abandon us on a poor little cotton pad... And that's without mentioning sensitive eyes, for whom the search for the ideal mascara has become a veritable quest.  

Unquestionably THE benchmark clean mascara. A 99% natural formula, with arginine to strengthen lashes and beeswax and carnauba wax to nourish, for perfectly lengthened, healthy lashes.  

  • Active ingredients to avoid: polyvinylpyrrolide, phenylmercury acetate, polyquaternium, BHT, synthetic pigments (CI not followed by 7), kerosene (paraffinum).

4. Because your skin needs to BREATHE

Over time, bases, highlighters and blushes can considerably suffocate the epidermis: pimples and, in particular, microcysts (small, raised blemishes under the skin) can quickly set in right where you apply your blush, for example. Not to mention foundation products, which are generally full of synthetic silicones. They can also seriously dehydrate and sensitize the skin. 

  • The perfect products to get started : Multi Stick Ilia & Living Luminizer RMS Beautytwo products to revive radiance in the blink of an eye...

  • Active ingredients to avoid (essentially the same as foundation): denatured alcohol (alcoohol denat.) in high doses, ultra-processed silicones (end up as -iloxane or -icone), mineral oils (paraffinum liquidum), synthetic fragrances.

5. Because ultra-pigmented, long-lasting eyeshadows are also available in clean versions. 

The main concern with "classic" eyeshadows is the excessive presence of synthetic pigments. Artificial colorants can be problematic for sensitive eyes because they are very irritating. The good news is that we're now able to formulate very clean, super-pigmented blushes that last just as long. 

The make-up hit of the year, and a clean make-up feat thanks to high-impact shades and easy, finger-tip application.  

  • Active ingredients to avoid: BHT (preservative), artificial pigments (to be detected if after the CI mention they are not followed by the number 7), polybutene (synthetic oil).

Did you like this article? Then you should also like our little post on ingredients to avoid in your cleansers...

Do you still have questions about a product or would you like to go further in your beauty routine? Write to us at contact@ohmycream.com, our beauty coaches will be delighted to help you. You can also book an appointment via this link link for an online consultation to speak directly with one of our experts and carry out a skin diagnosis.

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